As Product Marketing Manager, you will lead positioning, launches, enablement, and market insight across four of our key platform modules: VisitorOS, EmergencyOS, ContractorOS, and SecurityOS. You will turn product capabilities into clear customer value, equip go-to-market teams to communicate that value, and help customers understand and adopt the right solutions.
What you will doPositioning and messaging- Develop and maintain positioning, value propositions, and messaging for VisitorOS, EmergencyOS, ContractorOS, and SecurityOS across buyer personas, industries, and use cases.
- Translate technical capabilities into clear customer outcomes using evidence, practical examples, and customer language.
- Partner with content and design teams to apply messaging across product pages, presentations, one-pagers, videos, campaigns, and other customer-facing materials.
- Connect each product's narrative to the broader FacilityOS platform story, including how the products work together.
Product launches and releases- Lead product marketing for launches and monthly releases, adjusting the plan and deliverables to the scope and significance of each initiative.
- Partner early with Product and go-to-market teams to define target audiences, positioning, launch goals, readiness requirements, timelines, owners, and deliverables.
- Create launch plans, release communications, internal briefings, and customer-facing materials that support coordinated execution.
- Bring customer and market evidence to business cases to drive decisions on naming, pricing, and packaging.
- Work with cross-functional partners to assess launch performance, capture feedback, and improve future launches.
Sales and customer enablement- Create and maintain product decks, one-pagers, feature guides, competitive battlecards, and other materials that help customer-facing teams communicate value accurately and consistently.
- Partner with Sales Enablement on product training, demo guidance, objection handling, and launch readiness.
- Support customer webinars, product demonstrations, and events with clear, accurate, and engaging product content.
- Be an expert on how to demonstrate the value of the solution, building demo scripts for tradeshows and conferences.
- Use feedback from Sales and Customer Success to strengthen messaging, materials, and responses to common customer questions.
Market and customer insights- Build a practical understanding of the buyers, customers, competitors, and market dynamics relevant to each product.
- Conduct customer and prospect research through interviews, sales conversations, CRM data, win-loss analysis, and other available sources.
- Turn research into clear recommendations for Product, Marketing, Sales, and Customer Success.
- Maintain competitive intelligence and equip customer-facing teams to position FacilityOS accurately and confidently.
Adoption and growth- Partner with Customer Marketing, Product, and Customer Success on product education, in-app messaging, and campaigns that support adoption and expansion.
- Provide product strategy, audience, and messaging guidance while partnering with channel owners on execution.
- Identify and develop opportunities for customer proof points, success stories, and credible return-on-investment narratives.
What we are looking for- Product marketing experience in B2B software, including bringing products, features, or significant releases to market.
- Demonstrated ability to develop positioning and messaging for distinct audiences and use cases, ideally across multiple products or product lines.
- Experience creating useful sales enablement and customer-facing materials.
- Strong writing and presentation skills, with the ability to make complex ideas clear and relevant.
- A customer-centered approach and experience gathering insight through conversations, research, and data.
- Strong project management skills, including coordinating stakeholders, managing competing priorities, and moving work forward without losing attention to detail.
- Confidence working across Product, Sales, Customer Success, and Marketing teams.
- A practical, hands-on working style: you can set direction, make sound recommendations, and produce the work needed to execute them.
Preferred qualifications- Familiarity with Salesforce, Gong, Pendo, HubSpot, interactive demo platforms, or similar tools.
- Experience supporting in-product adoption, expansion campaigns, or competitive intelligence programs.
- Experience using AI tools thoughtfully to support research, analysis, or content development.
Team and collaboration contextYou will work closely with Product, Sales, Customer Success, Sales Enablement, Customer Marketing, Content, and Design. The role combines strategic product marketing judgment with hands-on execution across several products and recurring release cycles.
Location and work modelThis is a hybrid position. You will work from the office at least two days each week, with the flexibility to work from home on the remaining days if you prefer.
Comprehensive health coverage
A Hybrid work environment
Opportunity for advancement and growth
Catered Events, Snacks, Drinks - You won't go Hungry!
Birthday and Life Celebrations
Two annual parties in a year
