About the role:Reporting to the Global Head of Product Marketing, the product marketing lead / manager is a global role focused on positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets.
This role will be based out of Toronto or Vancouver, Canada but will be a key member of the global marketing team working collaboratively with our regional teams based in Australia, Canada, and the US.
As a global product marketer, you'll partner closely with our product and partnerships teams to help drive our product's success. Ignition is truly category defining in the professional services industry, so you'll get to help shape how we position the platform as it evolves.
You'll help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features and industry verticals, and ensure that we're helping customers get the most value out of Ignition. You're the glue that helps bring marketing, CX, sales, partnerships and product together to drive commercial success for strategic product initiatives.
You'll also be a key enabler of sales and marketing success by equipping teams with the customer and competitor insights, messaging and playbooks they need to help drive adoption of the Ignition platform with our target customer personas in key markets.
Key responsibilities- Market and competitor insights: Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions
- Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing
- Product positioning and messaging: Develop compelling value propositions, positioning and messaging to make the complex simple, and continually test and validate to ensure it resonates with our target audience
- Product marketing collateral: Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, case studies and more
- Product GTM: Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion. You'll be the 'conductor of the orchestra' for strategic and major product initiatives, from helping equip sales enablement to train and empower sales to sell the product, marketing to promote the product, and CX to onboard customers. You'll also influence product packaging and pricing to help unlock growth
- Sales enablement: Engage regularly with our regional sales teams to understand why prospects do or don't convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform
- Product adoption: Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns
What you'll need- Approx. five years product marketing experience in a fast-paced B2B SaaS or established tech company - you know what it takes to bring new products or features to market to drive new customer growth and engage existing customers
- Experience working in the accounting or professional services software industry is preferred, but not essential
- Proficiency in using marketing tech, ideally Hubspot and Asana and experienced in leveraging AI tools to speed GTM initiatives
- Growth mindset - you love a good challenge and are a builder at heart. You proactively look at ways we can improve or do things differently and think outside of the box for ways to leverage AI tools more effectively within your own role and across areas where those tools can educate, inform and assist the rest of the marketing team or organization overall
- Customer empathy - you love to walk in our customers' shoes and your approach is informed by a deep understanding of their needs and pain points
- Storyteller - you know how to distill the complex into the simple and write compelling messaging and copy for a variety of audiences or personas
- Stakeholder management - you're a maestro when it comes to working collaboratively with sales, marketing, customer experience and product teams to rally people around key GTM initiatives
- Data-driven - you're as comfortable diving into a spreadsheet or report or using AI tools to dig into what the data is telling you as you are sifting through qualitative customer feedback or customer and prospect meeting recordings to identify nuggets of gold
Key measures of success:Input metrics- Feature adoption and usage
- 5 star rating on review sites
- Influence attainment of HILs & QOs
- Influence attainment of EQL > HIL > QO > billed conversion rates
Output metrics- New customers
- Increase in payments revenue
Why join us:- Global SaaS organization - category leader in revenue management from proposals to payments
- We work without ego in a collaborative, open and transparent work culture
- Competitive salary
- Health/Dental/Vision insurance from day 1 of employment, along with RRSP matching after 3 months of employment
- Employee recognition programs
- Quarterly wellness allowance to spend on your wellness and what this means to you
- Flexible working supported by work from office reimbursement and cell phone allowance to allow you to set yourself up to work from home
- Personal tax return assistance - after all, we are in the accounting business!
- 20 days accrued paid time off annually , along with 10 annual wellbeing days
- An extra paid day off to celebrate your birthday, alongside paid volunteering leave
Compensation Information:Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on state/location, applicable experience, and skillset of the candidate.
This role has a minimum annual base of CAD $140,000 and maximum annual salary of CAD $165,000.
We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.
We aim to keep the process transparent, respectful of your time, and as smooth as possible.
We encourage you to apply even if you don't meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.
