Ubisoft Entertainment SA (formerly Ubi Soft Entertainment Software until 2003, commonly referred to as Ubisoft) is a French multinational video game publisher, headquartered in Rennes, France. It is known for developing games for several acclaimed video game franchises including Assassins Creed, Far Cry, Just Dance, Prince of Persia, Rayman, Tom Clancys Ghost Recon, Tom Clancys Rainbow Six, Tom Clancys Splinter Cell, and Watch Dogs. In March 1986, five brothers of the Guillemot family founded the video game publisher, Ubisoft, in Carentoir, a small village located in the Morbihan department of the Brittany region, in France. Yves Guillemot soon made deals with Electronic Arts, Sierra On-Line, and MicroProse to distribute their games in France. By the end of the decade, Ubisoft began expanding to other markets, including the United States, the United Kingdom, and Germany. They entered the video game distribution and wholesale markets, and by 1993 they had become the largest distributor of video games in France. In the early 1990s, Ubisoft initiated its in-house game development program, which led to the 1994 opening of a studio in Montreuil, France. It later became their administrative and commercial head office, even as the company continues to register its headquarters in Rennes. Ubisoft became a publicly traded company in 1996 and continued its expansion around the globe, opening locations in Annecy (1996), Shanghai (1996), Montreal (1997), and Milan (1998). In the late 1990s and early 2000s, Ubisoft committed itself to online games by supporting Uru: Ages Beyond Myst, The Matrix Online, and the European and Chinese operation of EverQuest. The publisher established an online division. However, in February 2004, Ubisoft cancelled the online portion of Uru and backed out of the publishing deal on The Matrix Online.