Citizens First Bank is a community bank that was founded on July 1, 1991, and is headquartered in The Villages, Florida. As of 2020, Citizens First Bank has 12 branches throughout Central Florida. It holds more than $2 billon in assets and is insured by the Federal Deposit Insurance Corporation. Citizens First Bank is the tenth largest bank in the state of Florida. A 2014 report claimed that over 72 percent of residents in The Villages, Florida banked with Citizens First Bank. As of 2018, Citizens First Bank had a market share of over 51 percent in The Villages. The company has been noted for its customer service, particularly offering amenities such as lobby hosts and popcorn to customers. The bank has a primarily older clientele, composed mainly of retirees and seasonal residents.