This is a hybrid role open to candidates based in the Greater Vancouver area.

We're looking for a Product Manager to help shape the next stage of our growth. In this role, your top priority is getting close to our customers - and to the market around them - to understand what they need, decide where the highest value lies, and validate those bets with partners and in-house teams so they ladder up to a clear product strategy.

You'll own the discovery work that sets direction: talking to customers, running market research, gathering and making sense of customer data, and turning what you learn into product requirements. From there, you'll lead design, engineering, quality assurance, and other teams through feature development and release - and stay involved through go-to-market, so the products we build actually land with the people they're for.

We build software that feels as intuitive as the consumer apps people use every day, so we care a lot about craft, usability, and the experience of the end user. We also expect our product team to work fast and smart with modern AI tools - using them to prototype, design, research, and ship better and faster.

Skills

Traction Rec'rs come from a variety of backgrounds, and we are eager to find people that are from diverse traditional backgrounds. For this role, you might have:

• 3+ years of product management experience, with a proven track record of guiding products from concept to launch.
• Experience building consumer-facing or consumer-grade applications. Products where a polished, intuitive user experience and high usability were essential to success. You obsess over how the end user actually experiences the product.
• Hands-on experience using AI tools in the product workflow. For example, prototyping and product design with tools like Claude, Cursor, or similar, and using AI to accelerate research, requirements, and iteration. You're curious about where these tools are heading and eager to push how the team uses them.
• Strength in market research and customer discovery. Excellence in gathering customer requirements, evaluating market conditions, sizing opportunities, and discerning new ideas to maximize the value delivered by the R&D team.
• Comfort working with customer data. Collecting, analyzing, and drawing clear conclusions from both qualitative feedback and quantitative usage data to inform decisions.
• An appetite for go-to-market ownership. You enjoy partnering with marketing, sales, and customer success on positioning, launches, and adoption, and you're happy to own GTM activities rather than hand the product off at release.
• Demonstrated experience in end-to-end product lifecycle management, from initial discovery and roadmap planning to post-launch analysis and iteration.
  • Familiarity with an Agile framework.
  • Excellent communication skills.
  • Problem-solving aptitude.
  • Creative thinking skills.
• Bonus points if:
  • You've worked in the nonprofit sector, community centres, or with community-focused organizations.
  • You are a results-oriented self-starter who is motivated by outcomes, not just outputs.
  • You thrive in a fast-paced, dynamic environment and are energized by the challenge of building something great.
  • You are defined by your creativity and initiative, constantly looking for new opportunities to create value, unconstrained by a rigid job description.

What You Will Be Doing

• Get close to the market and the customer. Uncovering needs through qualitative and quantitative research, market analysis, and customer data, turning feedback, usage data, and competitive insights into clear product direction.
• Own product discovery and requirements. Decide which needs are of highest value, validate them with partners and in-house teams, and translate them into well-defined product requirements.
• Shape vision and roadmap. Collaborate with senior leadership to turn customer and market insight into a compelling product vision, strategy, and prioritized roadmap.
• Build products people love to use. Develop features that align with the roadmap and deliver meaningful value, holding a high bar for usability and the end-user experience the way the best consumer apps do.
• Work fast with modern AI tools. Use tools like Claude, Cursor, and similar to prototype, design, research, and iterate, and help raise how the whole team puts AI to work.
• Lead cross-functional delivery. Coordinate design, development, quality assurance, and support to break complex problems into clear, actionable user stories that drive measurable outcomes.
• Apply Agile and continuous delivery principles to ensure efficient, iterative development and successful, on-time releases.
• Own go-to-market. Partner with marketing, sales, and customer success on positioning, launch, and adoption so new features land with customers and drive real business impact.
• Measure and improve. Use data and analytical thinking to evaluate product performance, track adoption, and continuously improve the user experience and business impact.
• Tell the story. Communicate the "why" behind the product across audiences, inspiring alignment among engineers, executives, and customers through clear storytelling.
• Document with care. Produce engaging, accessible documentation that enhances product understanding, drives adoption, and contributes to an exceptional customer experience.

Compensation

At Traction Rec, we are committed to a fair, market-based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions.

The starting salary band for this role is $95,000-$105,000. Starting salaries will vary within this range based on experience, skill level, and internal equity related to the role.

Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.

If you're interested, so are we! Send your resume our way, and let's chat.