LotusFlare

Senior Marketing Manager - LotusFlare DNO

LotusFlare$100K — $130K *
Telecommunications & Hardware
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of B2B marketing experience managing full-stack marketing programs
  • Proven success marketing enterprise software to Fortune 500 or Global 2000 companies
  • Ability to translate complex AI concepts into business-driven narratives for telecom executives
  • Experience with top-tier technology companies like Amdocs, IBM, or Oracle
  • Exceptional communication and presentation skills with strong executive presence
  • Hands-on experience with AI tools for content and analytics
  • Strong analytical mindset for data-driven decision-making

Responsibilities

  • Define messaging and value propositions for LotusFlare's DNO Cloud platform, emphasizing AI use cases
  • Drive competitive intelligence to shape product marketing strategies
  • Contribute to Go-to-Market (GTM) plans and map buyer's journey across digital channels
  • Create thought leadership content such as webinars and case studies to generate new leads
  • Produce high-quality marketing assets to support sales efforts
  • Implement scalable lead generation and nurturing programs for qualified leads
  • Track marketing KPIs and ROI, optimizing programs based on data

Benefits

  • Competitive salary package with annual bonus
  • Paid lunch provided in the office
  • Private healthcare coverage
  • Training opportunities
  • Energizing work environment
Full Job Description
We are looking for a dynamic and strategic Enterprise Marketing Manager to join our growing team in Toronto. This is a high-impact, highly visible role where you will contribute to the marketing narrative for LotusFlare's B2B SaaS product portfolio, drive enterprise demand generation, and elevate the brand among global telecom decision-makers. You will work closely with product, sales, and leadership teams to craft compelling stories that convert into pipeline. Responsibilities: Strategy & Product Positioning • Define differentiated messaging, value propositions, and positioning for LotusFlare's DNO Cloud platform with a focus on AI use cases and outcomes • Drive market and competitive intelligence to inform product marketing strategy and identify new business opportunities • Contribute to the Go-to-Market (GTM) plan for product launches, mapping the buyer's journey across digital channels including SEO, social media, events, and collateral Content & Demand Generation • Contribute to creation of thought leadership content including webinars, technical blogs, newsletters, and client case studies to generate new opportunities • Produce high-quality marketing assets including pitch decks, product data sheets, solution web pages, demo scripts, battle cards, and ROI calculators • Implement scalable lead generation and nurturing programs that drive qualified leads throughout the full sales funnel • Leverage AI tools to drive marketing velocity, content quality, campaign optimization, and productivity Cross-Functional Execution • Contribute to and optimize LotusFlare.com for messaging, content, design, and performance • Provide sales enablement collateral and market intelligence to support active sales cycles • Track and report on marketing KPIs and ROI, using data to continuously optimize programs Require skills • 10+ years of B2B marketing experience with a proven ability to manage and scale full-stack marketing programs • Demonstrated success marketing enterprise software to Fortune 500 or Global 2000 clients • Ability to translate highly technical AI concepts-including Agentic AI, Large Language Models (LLMs), and automated network reasoning-into clear, business-value-driven narratives for C-suite telecom executives. • Experience at or with top-tier enterprise technology companies such as Amdocs, Ericsson, Accenture, IBM, Salesforce, Oracle, SAP, or similar Skills • Exceptional communication, writing, and presentation skills with strong executive presence • Hands-on experience with AI tools for content creation, automation, and analytics • Strong analytical mindset with a track record of using data to drive decisions and deliver against measurable KPIs • Proven ability to navigate ambiguity and collaborate across globally dispersed teams in Product, Sales, and Finance • Proficiency in marketing platforms such as HubSpot, Marketo, Salesforce, or similar • Familiarity with SEO, SEM, AEO and digital advertising to drive inbound enterprise leads • Creative thinker with a strong eye for storytelling, design, and brand consistency Nice to Have • Telecom domain knowledge - experience marketing to CSPs with an understanding of BSS, API monetization, or 5G • Experience utilizing AI productivity and design tools to rapidly prototype high-quality marketing collateral, product explainers, and sales enablement assets without relying on external agency support. • Familiarity with TMForum frameworks or telecom industry standards • Experience with agentic AI or cloud-based SaaS solutions • Manage press releases, media materials, and contribute to analyst relationships with firms such as Gartner, Forrester, and IDC We offer • Competitive salary package including an annual bonus • Paid lunch (in the office) • Private healthcare • Training • Energising work environment Department Marketing Locations Toronto, Canada

About LotusFlare

LotusFlare is a California-based company that provides a platform for mobile network operators to manage their digital services. The platform offers a range of services, including customer engagement, billing, and analytics tools. LotusFlare's mission is to help mobile network operators improve their customer experience and increase revenue through the use of technology. The company was founded in 2014 by Michael Shang and Sachin Deshpande.
Learn more about LotusFlare
Size
500 employees
Industry
Founded
2013

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