This marketing manager role will support our growing Southern Ontario business unit. The role will sit in our Toronto office.
As a Regional Marketing & Communications Manager your responsibilities will include:
• Plan, lead, and execute multi-channel marketing campaigns aligned to firm objectives and within budget. This includes ideation, planning, communication with and buy-in from key stakeholders, content curation, tactical execution, internal and external communications, tracking and reporting on KPIs
• Lead various marketing initiatives across the region. This includes, but is not limited to, email marketing, event marketing, content marketing, and sponsorship marketing
• Lead other special projects in Southern Ontario as needed
• Collaborate on the planning, preparation, and execution of multiple in-person events, ensuring seamless coordination and brand alignment throughout
• Review analytics from campaigns and other assets and provide suggestions for increasing efficiencies, improving engagement, and expanding our market reach
• Build strong relationships with stakeholders to understand their needs and the needs of their clients, and make strategic recommendations that demonstrate a strong understanding of the problem or business need and that align to the needs of the firm and the client
• Build trust and rapport with the greater marketing team across the firm to identify opportunities to increase brand awareness for the region, improve workflow processes, and elevate the effectiveness of the regional marketing team
• Understand the various touch points and stages of a sale cycle in professional services and identify, plan, develop, and lead the right marketing tactic to help drive a positive purchase decision
• Maintain cumulative project reporting summary, including successes and lessons learned, digital analytics and budget updates to be used for leadership updates and future planning
• Function like a consultant to internal clients, bringing value to the entire marketing process. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demand. Share ideas and ask questions including who the target audience is and what they want them to think, feel, do, or say as a result of a campaign
• Being an advocate for marketing with internal clients. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demand
• Ensure that our culture and brand voice is reflected in all external communications
• Actively participate in working groups to deliver national and regional campaigns
• Be a champion in the use of the firm's Customer Relationship Management (CRM) system, Content Management System (CMS), Project Management System (PMS) and other marketing enablement technology to manage campaigns and track ROI
• Act as a brand ambassador. Collaborate with national marketing & communications team, regional marketing managers to ensure brand integrity and consistency across all external and internal marketing activities including advertising, presentations, sponsorship, social media, communications, and event materials
• Remain knowledgeable of firm marketing strategy, programs and campaigns to leverage in your projects and campaigns
• Demonstrate a good understanding of the firm's services and markets by proactively bringing forward creative ideas that elevate our marketing campaigns and drive engagement with our brand
• Perform other duties as required under the guidance of the Regional Senior Marketing Managers
• Travel will be required (when appropriate)
Think you've got what it takes to be an Regional Marketing & Communications Manager? Like the colour purple? Great. Here's a few more boxes we're also hoping you can tick:
• University degree in Marketing, Communications or equivalent
• Minimum of 8 years of experience in marketing communications and people management, in a B2Benvironment, preferably professional services
• Strong business acumen with proven experience connecting marketing initiatives to business objectives
• Highly collaborative with the ability to build relationships across teams and stakeholders
• Strong project management skills with ability to prioritize, multi-task and perform in a fast-moving and deadline-oriented environment to deliver quality results
• Resourceful and critical thinker who consistently brings forward creative solutions that meet client needs
• Exceptional and effective written and verbal communication skills, and apply tact and discretion when communicating with others
• Results driven and willing to learn and to seek continuous improvement in quality and efficiency in everything you do
• Strong proficiency with Microsoft Office Suite of tools, with an emphasis on Word, PowerPoint and Excel
• Experience working with Microsoft Dynamics or other CRMs and marketing enablement tools
• Intellectual curiosity that drives you to look further, broader, deeper. Strong desire to improve processes, and comfortable using technology
• A valid driver's license and access to a vehicle for occasional travel (when appropriate) is considered an asset
What's in it for you?
Profit sharing, Flex days, RRSP contributions, Firmwide holiday closure, Wellness benefits, Concierge-like benefits, Work from anywhere in Canada in the summer for 4 weeks, and more!
At Doane Grant Thornton, we believe compensation should reflect more than just market data-it should reflect you. We're serious about compensation. We benchmark regularly across a wide spectrum of roles, industries, sectors, and levels to ensure our ranges are both competitive and current. But we don't stop there. We also consider the unique strengths, experiences, and impact each individual brings to the table. Our salary ranges are reviewed annually, and where you land within the range depends on a mix of factors-your background, your skills, and how your contributions align with internal equity. To help start the conversation, the current salary range for this role is $87,300-$113,520 in Toronto. If the role is available in other locations, the range may differ to reflect local market factors.
Our special culture shines through when we have the opportunity to connect in person. That's why we're working in a model where teams are required to be together in the office 4 days per week.
