This Role is Tailor-Made for You Because:
You are passionate about retail marketing and thrive within a collaborative environment, working both cross functionally and with the channel teams to develop compelling strategies that has our product, our customer, and the marketplace at its core.
With an interest in fashion, trends, the power of influencer and social media you’ll use this passion to gather learnings and insights to develop tactics that drive traffic and conversion that focues on the RFNA business, that ladder up to our best-in-class campaigns. Your strong communication skills will help you build robust relationships with our cross functional teams and regional partners who we see as an extension of our day-to-day team here in New York.
You’re also resourceful and collaborative with an ability to balance strategy and creativity, with strong attention to detail you understand the importance of consistency across our network of boutiques.
A sense of humor is a plus! We work hard but ensure we have fun in the process.
A Day in the Life:
Position Overview
The Integrated Marketing – Retail role is responsible for developing and executing Retail marketing strategies and programs that drive brand awareness, customer engagement, traffic, and sales across retail channels. This position connects brand strategy, retail marketing, social, partnerships, and in-store experiences to deliver consistent and compelling customer journeys.
The ideal candidate is a strategic and commercially minded marketer who can translate brand objectives into actionable retail programs, manage cross-functional initiatives, and measure performance against business goals.
Key Responsibilities
Retail & In-store marketing
- Lead integrated retail marketing programs designed to drive store traffic, customer engagement, conversion, and sales performance.
- Own end-to-end campaign and program development from strategic brief through execution, managing timelines, budgets, creative development, production, and launch.
- Partner cross-functionally with Creative, Events, Visual Merchandising, PR, Social, CRM, Merchandising, E-commerce, and Retail teams to deliver cohesive, customer-centric experiences.
- Develop compelling in-store experiences, signage, displays, promotions, events, and localized marketing initiatives that strengthen brand engagement and drive commercial results.
- Collaborate with Retail Operations and Visual Merchandising teams to ensure timely, consistent, and high-quality execution across stores.
- Develop market-specific marketing strategies informed by customer demographics, store performance, consumer behavior, and local market opportunities.
- Build and manage annual and seasonal marketing calendars in partnership with Merchandising, Retail, E-commerce, and Brand teams.
- Manage external agencies, production partners, vendors, and strategic partners to deliver programs on time, on budget, and to brand standards.
- Ensure all retail marketing communications and experiences consistently reflect brand positioning, visual identity, and customer experience objectives.
- Translate consumer insights, business priorities, and seasonal opportunities into impactful, commercially driven retail marketing campaigns.
Measurement & Optimization
- Establish campaign/program KPIs and measurement frameworks tied to business objectives.
- Analyze campaign performance, retail traffic, engagement, conversion, and sales results.
- Provide regular performance reporting and recommendations to improve future campaigns.
- Use insights and learnings to optimize marketing investments and improve ROI.
Cross-Functional Leadership
- Build strong relationships with retail, merchandising, e-commerce, finance, creative, PR, operations, and executive stakeholders.
- Lead cross-functional meetings and ensure clear ownership, timelines, and deliverables.
- Communicate marketing strategies and campaign progress effectively to senior leadership.
To Land This Role:
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 10+ years of experience in integrated marketing, retail marketing, brand marketing, consumer marketing, or a related discipline.
- Experience developing and executing multi-channel marketing campaigns.
- Strong understanding of retail customer journeys, store marketing, e-commerce, and omnichannel strategies.
- Experience managing agencies, vendors, budgets, and multiple projects simultaneously.
- Strong analytical skills with the ability to connect marketing activity to business results.
- Excellent communication, presentation, project management, and organizational skills.
- Ability to work effectively in a fast-paced, highly collaborative environment.
Why You'll Want to Join Our Team:
How We Work Together
- Adaptable – We change before we have to
- Entrepreneurial – We own it
- Collaborative – There’s no “I” in Tory
- Client & Brand Focused – We put ourselves in Tory’s shoes
- Live the Values – We show up for each other
- Functional Expertise – We’re constantly learning and growing
#TeamTory Values
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
Compensation Range
The compensation range for this position is 145,000.00 USD - 185,000.00 USD. Our offer will be based on your relevant experience and work location.
Benefits Information
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. are highlights of key benefits available to all eligible Tory Burch team members.
