Vice President, Global Brand Strategy and Marketing

This Role is Tailor-Made for You Because: You are an innovative, strategic, and creatively driven leader who thrives at the intersection of brand vision, customer journey, marketing strategy, and business performance. As VP, Global Brand Strategy & Marketing, you will serve as a key partner to the Chief Brand Officer, helping ensure global marketing efforts advance both brand-building and commercial objectives.

You bring together consumer insight, cultural relevance, business acumen, and strategic thinking to influence the brand's positioning, storytelling, and growth agenda. You excel at connecting long-term vision with actionable plans and driving alignment across a complex global organization. As a leader, you understand how to translate business priorities into brand and marketing strategies that create meaningful customer engagement, strengthen brand equity, and drive measurable results. You anticipate where the landscape is heading, not just where it stands today, and use that foresight to keep evolving the brand in bold, disruptive ways that cut through the clutter with real intention.

A Day in the Life:

In this role, you will help shape and lead Tory Burch's global brand and marketing strategy, ensuring the brand's vision, positioning, and growth priorities are translated into compelling consumer experiences across all channels and touchpoints. Partnering closely with the Chief Brand Officer and senior leaders across Brand, Creative, Communications, Digital, Customer Engagement, Merchandising, Regional Marketing: North America + International, E-commerce, you will shape the strategic roadmap that connects long-term brand ambitions with annual business objectives and seasonal priorities. As a strategic integrator to the Chief Brand Officer, you will translate global brand direction and priorities into clear enterprise-wide plans, milestones, ownership, and operating rhythms.

You will oversee the development of integrated marketing strategies, brand storytelling platforms, seasonal campaigns, and product narratives that build cultural relevance, deepen customer engagement, and support business growth. By leveraging consumer insights, competitive intelligence, market trends, and performance data, you will identify opportunities to strengthen the brand's market position and continuously evolve how Tory Burch connects with consumers globally. You will maintain a 360-degree view of the global brand and marketing agenda, connecting priorities, dependencies, decisions, and deliverables across functions and regions.

As a senior leader, you will provide strategic direction, priorities, and decision-making frameworks that guide organizational focus and investment, driving alignment across functions and ensuring strategic priorities are clearly articulated, socialized, and executed consistently across regions and channels. You will drive cross-functional accountability and follow-through, ensuring commitments progress, roadblocks are surfaced, and ownership remains clear — leading key brand and marketing operating forums when appropriate to drive progress against agreed priorities. The Marketing Operations team reports into this role and is responsible for translating that direction into integrated marketing calendars, planning processes, and operating rhythms — giving you both the strategic mandate and the operational infrastructure to see it through.

You will also play a critical role in evaluating marketing effectiveness, prioritizing key initiatives, and balancing long-term brand-building with near-term business objectives. Through strong leadership, cross-functional partnership, and strategic vision, you will foster innovation, champion creative excellence, and help shape the future growth of the Tory Burch brand.

To Land This Role:

Qualifications Required

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• 12+ years of progressive experience in brand marketing, integrated marketing, marketing strategy, business operations, or related leadership roles.
• Experience partnering with C-suite executives and influencing senior stakeholders across complex, global organizations.
• Proven success defining and leading global integrated marketing strategies and campaigns from concept through execution.
• Deep expertise in modern brand storytelling across social, digital, influencer, PR, experiential, retail, and E-commerce channels.
• Strong understanding of consumer insights, cultural trends, CRM, paid media, customer lifecycle marketing, and emerging marketing technologies.
• Demonstrated ability to translate brand and business priorities into actionable plans, clear ownership, and measurable outcomes.
• Strong strategic planning, operational execution, organizational effectiveness, and project management capabilities.
• Proven success leading complex, cross-functional initiatives within a fast-paced and highly matrixed environment.
• Ability to balance creativity, brand building, consumer engagement, and commercial impact.
• Experience managing agency partnerships, budgets, resource allocation, and significant marketing investments.
• Exceptional executive presence, communication, presentation, leadership, and relationship-building skills.
• Advanced analytical and problem-solving capabilities, with the ability to navigate ambiguity and lead through change.
• Demonstrated success building, developing, and scaling high-performing global teams.
• Experience within luxury, fashion, beauty, retail, lifestyle, or consumer brands strongly preferred.
• Experience working within a highly creative, global, and founder-led organization preferred.

Why You'll Want to Join Our Team:

Innovative and results-driven, our Marketing & Digital team is a group of thoughtful strategists who understand both the art and science of marketing and e-commerce to tell the story behind the numbers. Our mandate is to elevate and amplify the Tory Burch brand, accelerate growth of an innovative, differentiated digital business, and scale a customer marketing engine that drives customer health. The team encompasses eCommerce, Brand and Integrated Marketing, Marketing Analytics, CRM & Loyalty, and Digital Product Management.

How We Work Together

• Adaptable – We change before we have to
• Entrepreneurial – We own it
• Collaborative – There’s no “I” in Tory
• Client & Brand Focused – We put ourselves in Tory’s shoes
• Live the Values – We show up for each other
• Functional Expertise – We’re constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Compensation Range

The compensation range for this position is 270,000.00 USD - 340,000.00 USD. Our offer will be based on your relevant experience and work location.

Benefits Information

We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. are highlights of key benefits available to all eligible Tory Burch team members.