Job Description Summary: Senior Director, Digital Operations This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.
Role OverviewThe Senior Director, Digital Operations plays a key role in advancing Coca-Cola's digital transformation by enabling the effective operation, integration, and optimization of marketing technology capabilities across the enterprise. This role is responsible for ensuring that marketing technology platforms, processes, and data ecosystems operate seamlessly to support data-driven, personalized, and scalable marketing execution.
Operating within a product-centric digital model, this role partners closely with marketing, digital product, data, and technology teams to translate enterprise transformation priorities into reliable and high-performing marketing operations. The Senior Director will focus on integrating platforms, improving workflows, and embedding analytics and automation into marketing processes to enhance speed, efficiency, and business outcomes.
This role requires a strong combination of operational leadership, technical fluency, and stakeholder collaboration to ensure marketing technology investments deliver measurable value. The Senior Director will help modernize marketing operations through data, automation, and artificial intelligence while ensuring alignment to enterprise architecture, governance, and global standards.
The Senior Director will also serve as the operational anchor for media technology management, ensuring that paid, owned, and earned media platforms are seamlessly integrated within the broader marketing technology ecosystem to drive coordinated, data-driven campaign execution.
This role will work in close partnership with media and agency teams to embed media operations governance, performance measurement, and ad tech infrastructure management as core capabilities within the digital operations function.
What You will do for us - Lead the operational management and continuous optimization of marketing technology platforms to ensure reliability, scalability, and performance aligned with digital transformation goals
- Partner with marketing and digital product teams to operationalize a product-centric approach, embedding technology into end-to-end campaign and content workflows
- Design and implement integrated marketing technology ecosystems that enable seamless data flow across platforms and channels
- Drive automation of marketing processes, including campaign execution, audience management, and performance tracking, to improve efficiency and reduce manual effort
- Enable data-driven marketing by ensuring accurate data capture, integration, and availability across customer and campaign systems
- Collaborate with data and analytics teams to embed measurement capabilities and performance dashboards into marketing operations
- Ensure alignment of marketing technology operations with enterprise architecture, governance, privacy, and security standards
- Lead vendor and partner management activities to ensure delivery quality and alignment with enterprise strategies
- Identify and resolve operational inefficiencies and system gaps, driving continuous improvement in marketing processes and platform utilization
- Support change management and capability building to increase digital and data fluency across marketing and operations teams
Requirements and Qualifications - Bachelor's degree in Marketing, Information Systems, Business Administration, or a related field
- 8+ years of experience in marketing operations, marketing technology, or digital operations roles in a global or complex organization
- Proven experience managing media technology operations, including paid media platforms, programmatic ecosystems, ad tech infrastructure, and media data integrations, with a strong understanding of digital media taxonomies, identity resolution frameworks, and cross-channel attribution at enterprise scale.
- Familiarity with the evolving media landscape, including clean room technologies, cookieless targeting approaches, and AI-driven media optimization tools, combined with demonstrated ability to partner with media agencies, brand teams, and internal stakeholders to operationalize data-driven media planning, activation, and measurement workflows.
- Proven experience managing and optimizing marketing technology platforms such as customer data platforms, marketing automation tools, and campaign management systems
- Strong understanding of data integration, data governance, and analytics as applied to marketing use cases
- Experience implementing automation and operational improvements that increase efficiency and scalability
- Familiarity with artificial intelligence applications within marketing, including personalization and campaign optimization
- Experience working in agile or product-centric environments with cross-functional collaboration between business and technology teams
- Strong stakeholder management skills, with the ability to influence and align diverse teams without direct authority
- Demonstrated ability to translate business needs into operational and technical solutions with measurable outcomes
- Experience managing external vendors and technology partners to deliver high-quality solutions
- Strong analytical and problem-solving skills combined with clear and effective communication capabilities
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model
Pay Range:United States: 202,000 - 229,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):United States of America
City/Cities:Atlanta
Travel Required:00% - 25%
Relocation Provided:No
Job Posting End Date:October 14, 2026
