Primerica, Inc. is a financial services company that uses a multi-level marketing model to sell life insurance and investments. The company was founded in 1977 and is headquartered in Duluth, Georgia. Primerica is a member of the S&P MidCap 400 and has a market capitalization of over $5 billion. The company has over 130,000 licensed representatives who serve over 5 million clients in the United States, Canada, and Puerto Rico. Primerica is committed to helping families become financially independent and offers a range of products and services to help them achieve their goals.