AppDirect

Revenue Enablement Manager

AppDirect$90K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in revenue enablement or related GTM role
  • Experience leading or coordinating teams, with interest in future growth into formal leadership
  • Proven ability to build enablement programs for onboarding and ongoing development
  • Familiarity with sales or CS methodologies (e.g., MEDDPICC)
  • Comfort with GTM systems like CRM, conversation intelligence, and enablement platforms
  • Strong project management skills for running concurrent programs
  • Data-informed mindset linking enablement to business outcomes

Responsibilities

  • Enable cross-business unit selling through tailored curriculum development
  • Design onboarding programs for new hires with clear productivity targets
  • Create ongoing training on product updates and sales methodologies
  • Manage and update enablement content libraries for relevance
  • Collaborate cross-functionally to implement changes in enablement
  • Drive adoption of GTM tools ensuring proper usage and training
  • Define and track key enablement performance indicators for reporting
  • Coordinate contributions from subject-matter experts and partners
  • Maintain the training calendar for all enablement activities

Benefits

  • Flexibility with a hybrid work model
  • Opportunities for professional development and leadership growth
  • Access to a support network of cross-functional teams
  • Engagement in cutting-edge revenue enablement initiatives
  • Dynamic work environment within a B2B SaaS context
Full Job Description
About You

You are someone who thrives on bringing revenue teams together around a shared go-to-market motion. You do your best work when complexity needs to become cohesion - when separate selling cultures, product vocabularies, and customer narratives need to come together into something a rep can actually use in the field. You understand that cross-sell doesn't happen because leadership decrees it; it happens because sellers have been given the tools, the language, and the confidence to make it real in every customer conversation. You are energized by the challenge of multi-product GTM and know how to help revenue teams move from selling what they know to confidently selling what the full portfolio can do.

What you'll do and how you'll have an impact

We're looking for a Revenue Enablement Manager to build and scale the programs that help our go-to-market teams - Sales, Customer Success, Onboarding and Support - ramp faster, sell smarter, and execute consistently. The immediate priority is getting our Sales team and Account Managers comfortable and confident selling across all three of our business unit product lines. Beyond that, this role owns onboarding, ongoing training, content curation, and tool adoption across the revenue org, and partners closely with RevOps, team leads, and frontline managers to translate strategy into day-to-day execution.

This is an individual contributor role today, with real potential to grow into people leadership as the enablement function scales - for example, building out a small team of enablement specialists or coordinators as programs expand across functions. You'll have run enablement programs before and ideally have some experience leading, mentoring, or coordinating others (direct reports, contractors, or a working group), even if you haven't formally managed a team. This role breaks down into a few areas of focus:
  • Enable cross-BU selling. Build and deliver the curriculum that gets Sales reps and Account Managers comfortable and confident selling all three business unit product lines - positioning, use cases, and value props for each, plus how they fit together for customers.
  • Design and own onboarding. Build and continuously improve ramp programs for new hires across Sales, CS, and Support, with clear milestones and time-to-productivity targets.
  • Build ongoing enablement programs. Develop training on product updates, messaging, competitive positioning, and sales/CS methodology (e.g., MEDDPICC, value selling, or your team's chosen framework).
  • Manage content and knowledge systems. Own the enablement content library (playbooks, battle cards, call frameworks, objection handling guides) and keep it current as the product and market evolve.
  • Partner cross-functionally. Work with Product Marketing, Product, and RevOps to translate roadmap and positioning changes into digestible, actionable enablement.
  • Drive tool adoption. Partner with RevOps on rollout and adoption of GTM tools (CRM, conversation intelligence, CS platforms) - training, certification, and reinforcement so tools actually get used correctly.
  • Measure what matters. Define and track enablement KPIs (ramp time, win rates, quota attainment, call scorecards, certification completion) and report on program impact to leadership.
  • Coordinate contributors. Work with a network of subject-matter experts, cross-functional partners, and (as the function grows) potential future direct reports to deliver programs on time.
  • Run the operating rhythm. Own the enablement calendar - kickoffs, ongoing training cadence, certifications, and manager-led reinforcement.
What we're looking for

What you'll bring:
  • 5+ years of experience in revenue enablement, sales enablement, or a closely related GTM role (training, sales/CS operations, or field enablement).
  • Some experience leading, mentoring, or coordinating others - direct reports, contractors, or cross-functional working groups - with an interest in growing into formal people leadership as the function scales.
  • Experience building enablement programs for both new hire onboarding and ongoing skill development.
  • Familiarity with a sales or CS methodology (e.g., MEDDPICC, Command of the Message, Sandler) and the ability to operationalize it into training.
  • Comfort working with GTM systems - CRM (Salesforce), conversation intelligence (Gong or similar), LMS/enablement platforms (Highspot, Seismic, Lessonly, or similar).
  • Strong project management skills - you can run multiple concurrent programs without things slipping.
  • A data-informed approach: you tie enablement activities to business outcomes (ramp time, win rate, quota attainment) rather than just tracking completion.
  • Excellent written and verbal communication - you can distill complex product or process information into clear, usable training.
  • Experience working in a fast-moving B2B SaaS environment strongly preferred.

Nice to Have:
  • Experience enabling multiple functions (Sales and CS/Support) rather than a single team.
  • Experience through a company scaling phase, acquisition, or GTM consolidation.
  • Familiarity with partner or channel sales motions.
  • Instructional design or curriculum development background.


#LI-Hybrid

About AppDirect

AppDirect is a cloud service commerce company founded in 2009. The company provides a cloud service marketplace and management platform that enables companies to distribute web-based services. AppDirect's platform is designed for businesses of all sizes, from small startups to large enterprises, and it offers a range of services, including billing and invoicing, subscription management, and analytics. The company has offices in San Francisco, Montreal, Munich, London, and Sydney.
Learn more about AppDirect
Size
1,000 employees
Industry
Founded
2009

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