OpenText

Product Marketing Manager

OpenText$98K — $147K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of product marketing experience in enterprise software, fintech, or B2B technology
  • Expertise in payments, treasury management, financial services platforms, or banking products
  • Strong understanding of the corporate-to-bank ecosystem and enterprise treasury needs
  • Ability to craft messaging for multi-stakeholder solutions
  • Excellent communication skills for senior presentations
  • Knowledge of AI tools for content creation
  • Experience in global, matrixed organizations
  • Familiarity with payment modernization standards, including ISO 20022

Responsibilities

  • Develop and execute go-to-market plans for financial services and payments
  • Define target segments and buyer personas for the product portfolio
  • Lead product launches and market activations with product management
  • Craft compelling messaging and value propositions for enterprise buyers
  • Build and maintain sales enablement assets like pitch decks and solution briefs
  • Monitor market trends and competitor intelligence in payments and treasury
  • Collaborate with teams to create thought leadership and demand generation content

Benefits

  • Work on critical solutions for global enterprises and financial institutions
  • Opportunity to influence how businesses connect and move money
  • Join a high-performing marketing team with significant impact scope
  • Comprehensive benefits package supporting wellbeing
  • Access to additional details about compensation programs during the hiring process
Full Job Description
YOUR IMPACT:

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.
This is a high-impact role sitting at the intersection of corporate treasury and financial institutions, helping enterprises and banks modernize how they exchange payments, data, and financial transactions.

Our solutions go beyond point products. We provide a platform that combines B2B payments, financial data integration, corporate-to-bank connectivity, transaction processing, and managed services; enabling organizations to simplify operations, accelerate onboarding, and deliver new digital payment experiences at scale.

You will be the voice of the market internally and the voice of our solutions externally, working closely with product management, sales, and partner teams to drive pipeline, accelerate deals and grow market presence.

WHAT THE ROLE OFFERS:

Go-to-Market Strategy
• Develop and execute go-to-market plans for OpenText's financial services and payments platform, spanning B2B payments, financial data exchange, corporate-to-bank connectivity, and managed transaction services
• Define target segments, buyer personas and competitive positioning across the portfolio, including corporate treasury, financial institutions, and fintech partners
• Lead product launches and market activations in close collaboration with product management and demand generation teams
• Support go-to-market strategies that enable financial institutions and partners to deliver modern payment and data services to their customers

Messaging & Positioning
• Craft compelling, differentiated messaging and value propositions tailored to CFOs, Treasurers, payments leaders, financial institution product teams, and their IT counterparts
• Translate complex product capabilities into clear business outcomes that resonate with enterprise buyers
• Translate capabilities such as connectivity, orchestration, data transformation, and payment processing into clear business value
• Build narratives that connect enterprise needs with how financial institutions design and deliver payment and transaction services
• Ensure consistent messaging across all channels including web, sales collateral, events and analyst communications

Sales Enablement
• Build and maintain a library of high-quality sales enablement assets including pitch decks, battlecards, solution briefs and ROI tools
• Train and support sales teams and channel partners on positioning, competitive differentiation and objection handling
• Partner with sales on strategic deals, providing subject matter expertise and customer-facing support where needed

Market & Competitive Intelligence
• Monitor and analyze market trends across treasury management, corporate-to-bank connectivity and B2B payment modernization, including regulatory developments such as real-time payment mandates and ISO 20022 adoption
• Expand coverage to include financial data integration, bank-led payment innovation, and digital transaction platforms
• Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
• Gather and synthesize customer and prospect insights to continuously sharpen positioning and strategy

Thought Leadership & Demand Generation
• Collaborate with content and demand generation teams to develop thought leadership assets including white papers, blogs, webinars and event presentations
• Represent OpenText at industry events, customer forums and analyst briefings
• Support analyst relations activities with firms such as Gartner, Forrester and IDC

WHAT YOU NEED TO SUCCEED:
• 5-8 years of product marketing experience, ideally within enterprise software, fintech or B2B technology
• Demonstrated expertise in one or more of the following domains: payments, treasury management, financial services platforms, or banking products
• Strong understanding of the corporate-to-bank ecosystem, including both enterprise treasury needs and financial institution product strategies
• Proven ability to develop sharp messaging and positioning for complex, multi-stakeholder solutions
• Excellent written and verbal communication skills with experience presenting to senior audiences
• Knowledge of key AI tools for content creation and how AI can support our overall GTM product strategy
• Experience working in a matrixed, global organization
• Familiarity with financial data integration, connectivity platforms, or managed services models
• Experience marketing to or working within financial institutions, fintech platforms, or payment providers
• Familiarity with payment modernization standards such as ISO 20022, SWIFT and real-time payment rails is a strong advantage
• Experience with analysts, press or industry associations is a plus

Why OpenText Business Network
• Work on mission-critical solutions used by enterprises and financial institutions globally
• Help shape how businesses and banks connect, exchange data, and move money
• Join a collaborative, high-performing marketing team with significant scope for impact
• Competitive compensation and benefits

Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: $98,080 - $147,120; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

About OpenText

OpenText Corporation is a Canadian company that develops and sells enterprise information management software. The company is headquartered in Waterloo, Ontario, Canada. OpenText software applications manage content or unstructured data for large companies, government agencies, and professional service firms. OpenText aims to help customers digitize their operations and optimize their information management processes. The company has made several acquisitions over the years to expand its product offerings and customer base. OpenText has a global presence with offices in North America, Europe, Asia, and Australia.
Learn more about OpenText
Size
14,300 employees
Market Cap
$7.8 billion
Industry
Founded
1991
5 Year Trend
+8.8%
NASDAQ

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