Product Marketing Lead - Topps Experience

Role Summary Fanatics Collect, the trading card marketplace and collector platform within Fanatics Collectibles, is looking for a Product Marketing Lead, Topps Experiences. Reporting to the Senior Director, Product Marketing, this person will own product marketing for this area end-to-end: understanding collectors and shaping what gets built, then turning that into launches that drive awareness, adoption, and repeat engagement across Tier A releases Red Rookie Redemptions, the broader redemptions program, and Instant Packs. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below. What you will be doing... 3 Lead collector feedback and research efforts around redemption and checklist experiences, translating friction points into personas and JTBD for the Topps on Collect roadmap. 3 Collaborate cross functionally to champion the collector's voice on Topps releases across Fanatics Collect & Live and redemptions across Product, Topps stakeholders, and leadership. 3 Partner with Product to shape the Topps on Collect roadmap, value proposition, and early GTM planning for major releases, Red Rookie Redemptions, and Instant Packs. 3 Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with clear goals, timelines, and roles across Product, Topps.com, and Studio. 3 Develop clear, differentiated messaging for every Topps-branded moment on Fanatics Collect that stays consistent with Topps.com. 3 Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions. 3 Define and track launch and product-marketing performance including awareness, adoption, retention, and redemption completion rates, iterating and optimizing post-launch. What you will bring... 3 8+ years of product marketing experience supporting consumer technology products, with demonstrated ownership of digital product launches and end-to-end go-to-market strategy. Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce is strongly preferred. 3 Comfortable running qualitative research (interviews, feedback loops, journey mapping) and translating it into personas, JTBD, or roadmap input, not just briefs. 3 Proven ability to build and lead an integrated launch plan end-to-end, from positioning through cross-functional enablement through post-launch measurement. 3 Strong cross-functional collaboration skills; comfortable driving alignment across Product, Growth, Creative, and Commercial without direct authority. 3 Exceptional written and verbal communication skills, equally comfortable writing an insights memo and a launch brief. 3 Ability to work autonomously while taking direction from leadership. 3 Familiarity with trading cards, redemption programs, or licensed sports/entertainment products is a strong plus. The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/ Los Angeles Salary Range $138,000-$172,500 USD The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/ NYC Salary Range $150,000-$187,500 USD