3+ years of product marketing experience, preferably in tech or SaaS
Strong writing skills adaptable to brand voice
Proficiency in creating engaging short-form video content
Fluency with AI tools and automation
Ability to manage multiple projects and deadlines simultaneously
Responsibilities
Build and manage an AI-driven content operation with automations
Own and enhance Opal's social media presence through innovative engagement strategies
Produce short-form video content tailored for LinkedIn, X, and YouTube
Translate product updates into engaging written content including blogs and walkthroughs
Develop thought leadership pieces alongside marketing and executive teams
Oversee the production and distribution of a monthly newsletter
Promote events and partnerships through integrated marketing strategies
Support PR initiatives through article contributions and press outreach
Benefits
Dynamic work environment with a focus on collaboration
Opportunity to work closely with senior leadership and shape company messaging
Access to the latest AI tools and technologies
Chance to influence a new category in enterprise security
In-office culture with specific in-person days to foster teamwork
Full Job Description
The Role:
Governing who can access what, and revoking it the moment it's no longer needed, is one of the hardest problems in enterprise security, and it starts with people. Now AI agents are entering the same systems at machine speed, inheriting the same over-scoped access, and the problem is compounding fast. Opal is the control plane for all of it, and telling that story is what this role is about. We're hiring a Product Marketing & Content Associate to amplify Opal's voice, using AI and automation to give one person the reach of a much larger team. About two-thirds is content and channels you'll own outright; the rest supports senior functions like PR, analyst relations, and sales enablement. You'll report into the Head of Product & Solutions Marketing, and the ideal candidate is a strong writer who is fluent with AI tools.
Build the AI-powered content engine, including automations and workflows
Own Opal's social presence end to end: daily posts, real-time engagement, and inventive campaigns (polls, bracket-style games) that make a technical category feel alive
Create short-form video for LinkedIn, X, and YouTube, product clips, C-suite cuts, event moments, with a creator's instinct for hooks and platform-native formats
Translate what's new into stories, turning product updates and launches into blogs, posts, and screen recording walkthroughs alongside PM and Engineering
Shape thought leadership with our marketing leadership and C-suite, ghostwriting and producing the ideas that position Opal at the front of a new category
Run the monthly newsletter start to finish, plus web updates and copy, including SEO/AEO
Drive integration and partnership announcements, webinar and CTA promotion, and event recaps
Support PR: contributed articles (about one per month) and pitches for launches and news moments
Support customer story capture (video and written) and analyst relations outreach and management
Help manage our podcast, newsletter sponsorships, and influencer relationships
Lead one-pagers, click-through demos, and other sales plays (including competitive), and support the first-call deck
FYI - we are building Opal together, in person. This role is 3+ days in office in downtown San Francisco :)
You Might Be a Fit If You:
Are a genuinely strong writer who can adapt voice: yours and the brand's
Can create short-form video that earns attention, comfortable on camera or behind it, with instinct for what works on each platform
Have real AI fluency: you use AI tools daily and reach for automation rather than grinding through things manually
Are comfortable with an always-on pace and concurrent deliverable
Tools We Use:
We're always adding to this as new AI-native tools prove themselves. Fluency with the category matters more than any one name below.
Design and demos: Figma, Arcade, Framer
Screen recording and video: Screen Studio, Descript, CapCut
AI and automation: Claude, Claude Code, Perplexity
Meetings and content ops: Granola, Notion
Video and podcast editing: Descript
About Opal
Opal is a software company that provides a cloud-based collaboration platform for marketing teams. The platform allows teams to manage their marketing campaigns, content, and assets in one place, and provides tools for collaboration, workflow management, and analytics. Opal was founded in 2010 and is headquartered in Seattle, Washington. The company serves customers in a variety of industries, including healthcare, technology, and consumer goods.
