5-7 years of experience in product marketing, preferably with technical products
Exceptional storytelling and writing skills across multiple formats
Proven ability to produce sales collateral that supports sales teams effectively
Strong understanding of product positioning and messaging for diverse personas
Excellent relationship-building skills with customers, sales teams, and internal stakeholders
Quick learner with a passion for technical topics and ability to engage with engineering professionals
Ability to work efficiently under tight deadlines and manage multiple projects simultaneously
Responsibilities
Lead comprehensive product launches, crafting strategy and messaging
Generate engaging customer stories through varied media formats
Develop high-quality sales collateral that resonates with prospects
Build effective landing pages and web content for marketing initiatives
Maintain and refine core messaging and competitive narratives
Coordinate co-marketing efforts with customers to enhance mutual benefits
Cultivate relationships with sales teams to leverage customer stories for closing deals
Collaborate with marketing teams to extend content reach through multiple channels
Oversee external agencies in campaign and content production
Benefits
Opportunity for professional growth within a dedicated product marketing role
Dynamic and collaborative work environment focused on storytelling
Work on impactful projects that directly influence sales outcomes
Exposure to technical industries and networking opportunities with professionals
Flexibility to travel for customer engagements and shoots
Full Job Description
About The Role
What you will do:
Own product launches, including strategy, messaging & positioning, and key assets like blogs and landing pages
Produce compelling customer stories across multiple media - video, longform content, event talks, photography - built on deep, genuine relationships with the people using Devin
Create a high volume of sales-ready collateral: one-pagers, solution briefs, battlecards, slide decks, and industry-specific materials - grounded in real customer results
Build landing pages and web content for product launches, industry campaigns, and enterprise use cases
Develop and maintain core messaging and positioning, competitive narratives, and persona-specific frameworks
Create co-marketing campaigns with customers that benefit both sides and generate reusable proof points for sales
Build relationships with sales reps who own accounts - shepherd customer stories across the finish line and enable reps on using stories and collateral to close deals
Partner with Revenue Marketing and Growth to amplify content across events, email, and paid digital channels
Manage production agencies for campaign and content creation
You should have:
Experience in product marketing of technical products
Excellent written and verbal storytelling abilities
Track record of creating compelling content across mediums - customer stories, one-pagers, decks, landing pages
Experience creating sales collateral that reps actually use - and a habit of working closely with reps, understanding what they need, and turning around collateral fast
Ability to distill complex technical products into clear, benefit-driven messaging for different personas
Great at building relationships with customers, sales reps, and internal stakeholders and understanding what they need
Genuine curiosity about technical topics and ability to ramp quickly. You don't need to write code, but you need to hold your own in conversations with VPs of Engineering, senior developers, and our engineering team.
Comfort with rapid iteration: drafting a landing page or one-pager in hours, not weeks
Basic design sensibility (you'll work with designers, but you should be able to mock up or critique a layout)
Highly organized and good at wrangling stakeholders
Desire to work hard
Willingness to travel onsite to customers for shoots, around the US and internationally.
