Red Bull

On Premise Trade Marketing Manager

Red Bull • $80K — $95K *
Toronto, ON M3C 0E3In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4+ years in trade marketing or related commercial marketing role, especially in Limited Service Restaurants or On Premise Key Accounts.
  • Experience developing business plans and integrated marketing programs that deliver measurable results.
  • Strong understanding of Trade Marketing principles and consumer goods industry trends.
  • Exceptional planning and project management skills, with the capacity to juggle multiple priorities.
  • Strong analytical skills to translate sales data into actionable insights.
  • Excellent communication and collaboration skills, with a proactive mindset.
  • Bachelor's degree in marketing, sales, or a related field; fluency in English required, bilingual in French is a plus.

Responsibilities

  • Translate consumer insights and business priorities into effective Trade Marketing strategies for the LSR segment.
  • Lead annual business planning in collaboration with the Key Account team and the On Premise Marketing Director.
  • Create compelling marketing narratives for customer presentations to support Joint Business Planning.
  • Build robust partnerships with key LSR customer Marketing teams for joint marketing initiatives.
  • Develop Trade Marketing tools based on insights, adhering to brand standards for POS.
  • Oversee execution and performance measurement of LSR Trade Marketing initiatives from strategy to optimization.
  • Serve as the expert and contact point for the LSR segment within the organization.

Benefits

  • Permanent position with benefits eligibility.
  • Travel requirements of 30-40%.
Full Job Description
The On Premise Trade Marketing Manager - LSR (Limited Service Restaurants) is the lead Trade Marketing role for the LSR segment within the Canadian On Premise organization. This national role is responsible for developing and executing the LSR Trade Marketing strategy and business plan, with the goal of driving reach, consumption and brand engagement across the segment. Working in close partnership with the Key Account team responsible for LSR, this role develops tailored marketing strategies and programs for key customers and builds strong relationships with their respective Marketing teams. The position also serves as the central point of contact for LSR Trade Marketing, collaborating closely with the broader On Premise Marketing team on POS strategy, business planning, execution and reporting.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • STRATEGIST
    Translate business priorities, consumer insights, customer needs and sales performance into clear Trade Marketing strategy for the LSR segment.
    Lead the development of the annual LSR segment business plan in close collaboration with the On Premise Key Account team and in alignment with Director, On Premise Marketing.
    Lead the development of the annual On Premise Customer Sell Deck, establishing a compelling marketing narrative and platform to support Joint Business Planning with key customers.
    Develop tailored marketing strategies and programs for key customers that support shared business objectives and drive reach, consumption and brand engagement.
    Lead the annual development and alignment of Joint Business Plans across LSR Key Accounts, in close collaboration with the On Premise Key Account Team.
  • EXECUTOR
    Build strong, direct relationships with Marketing teams of key LSR customers and lead the development and execution of joint marketing programs and initiatives.
    Develop Trade Marketing tools and POS creative based on consumer, customer and business insights and according to Red Bull brand & On Premise standards.
    Own the product and POS strategy the LSR segment, including Key Accounts, in close collaboration with the broader On Premise Marketing team.
    Partner with external agencies and the Brand Marketing team to bring national product and occasion strategies to life within LSR.
    Collaborate with the Global LSR Trade Marketing team to adapt relevant programs, Trade Marketing tools and POS creatie for the Canadian market.
    Manage LSR Trade Marketing initiatives from strategy and briefing through execution, measurement and optimization.
    Own the product and POS strategy and implementation into the field for On Premise accounts, including Key Accounts.
    Develop & implement tailored strategies for key customers that drive sales alongside the sales team.
  • COACH, AMBASSADOR & MANAGER
    Act as the Trade Marketing contact and subject-matter expert for the LSR segment within the Canadian On Premise organization.
    Serve as the Canadian counterpart to the Global LSR Trade Marketing team, representing the needs and priorities of the Canadian business.
    Develop and share LSR insights, learnings and best practices across the On Premise organization.
    Provide accurate and timely reporting for On Premise LSR initiatives, including program performance, key learnings and recommendations.
    Build effective relationships across the On Premise Key Account and Marketing teams, Brand Marketing, Off Premise Sales team (E-Commerce), and other relevant internal & external partners.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 4+ years in trade marketing in Trade Marketing or a related commercial marketing role, preferably within Limited Service Restaurants or On Premise Key Accounts.
  • Proven experience developing business plans, customer strategies and integrated marketing programs that drive measurable business results.
  • Strong understanding of the consumer goods industry, Trade Marketing principles and relevant consumer and customer trends.
  • Exceptional planning and project management skills, with the ability to manage multiple priorities and stakeholders.
  • Strong analytical capabilities, with the ability to translate sales and performance data into actionable insights and recommendations.
  • Excellent communication, collaboration and relationship-building skills, with a proactive, solutions-oriented mindset and the ability to work independently.
  • Bachelor's degree in marketing & sales or economical background.
  • Fluent in English, bilingual in French a strong asset.
  • Travel 30-40%
  • Permanent
  • Benefits eligible


JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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