PepsiCo

Associate Marketing Manager-Shopper Marketing

PepsiCo$75K — $122K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree
  • 2+ years marketing experience
  • Proven record in developing growth plans
  • Skilled in linking strategies to drive growth
  • Advocates for innovative ideas with urgency
  • Strong collaborator across diverse teams
  • Analytical skills with shopper insights expertise
  • Capable of managing multiple projects and ambiguity

Responsibilities

  • Develop omni-channel strategic programming for major customers
  • Lead and execute customized retail media plans for key partners
  • Collaborate with internal teams to share best practices and resources
  • Support marketing integration in the business planning process
  • Manage the Shopper marketing budget effectively

Benefits

  • Exposure to various aspects of the business
  • Opportunity for collaboration with diverse partners
  • Engagement in strategic growth initiatives
  • Access to innovative marketing tools and strategies
  • Building strong relationships within the team and with external partners
Full Job Description
Overview

As the Associate Marketing Manager- Shopper Marketing, you will play a pivotal role in unlocking growth by planning and executing PepsiCo Foods Canada (PFC) holistic omnichannel shopper strategy.

By closely partnering across Brand, Customer teams and Retail partners, you will get to work with strategic Large and Small Format customers, for both Quaker & Frito portfolios. Building strong relationships is integral to this role, so you've got to love people too! This is a key role within the Shopper marketing team and will give you exposure to many aspects of PFC.

Total Compensation: $75,300 - $122,760

Responsibilities

  • A change leader and influencer, this person will build omni-channel strategic programming to drive growth with our largest customers. They will help set the agenda and ensure strength of execution to deliver both short-term and long-term results.
  • Develop account specific programs and lead execution of custom retail media plans & e-grocery strategies for key strategic retail partners.
  • Partner and collaborate with PepsiCo Beverages Canada, US and Global Shopper teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
  • Support marketing integration in business planning process (Discovery, Big Bets, Growth Summits).
  • Management of Shopper marketing budget.


Qualifications

  • Bachelor's Degree
  • 2+ years marketing experience.
  • Demonstrated ability to build growth plans through superior consumer marketing.
  • Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
  • Results - Develops and advocates for creative ideas, concepts and approaches that deliver quality results with urgency.
  • Collaboration - Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.
  • Analytical skills- ability to leverage shopper insights and familiarity with Nielsen tools an asset.
  • Ability to "Act as Owner" and handle ambiguity, multiple projects, and work efficiently under various timelines.


About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ

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