Full Job Description
Lead ABM, Demand Programs & Campaign Execution
Position: Marketing Manager
Location: Canada #LI-Remote
Travel: 10-25% travel required
Reports to: Director, Fleet Marketing
We're hiring a Marketing Manager to help scale pipeline-driving programs across North America. You'll own key ABM, event, webinar, and demand campaign motions, managing end-to-end execution while aligning with stakeholders and ensuring clear CRM visibility into the programs that directly support Sales.
What You'll Do
• Develop and manage end-to-end demand programs across North America
• Build and scale ABM campaigns aligned to priority accounts, verticals, and sales plays
• Manage campaign execution, lead routing coordination, source tracking, and performance reporting in the CRM
• Translate business goals into focused marketing programs that drive qualified pipeline
• Align closely with Sales, Content, Digital, and Operations teams to drive conversion and revenue impact
• Track campaign, event, and webinar performance and optimize for pipeline contribution
• Manage timelines, budgets, vendors, and cross-functional workstreams from strategy through execution
• You will travel regionally 10-25% to attend and manage events
What We're Looking For
• 5+ years of B2B marketing experience, with a focus on demand, ABM, field, or program marketing
• Hands-on experience owning integrated programs across North America
• Experience running webinars, events, campaigns, and sales-aligned demand programs
• Strong strategic planning, program management, and cross-functional alignment skills
• CRM and marketing tool proficiency, preferably with MS Dynamics, ClickDimensions, Cvent, 6sense, and Google Analytics
• You're organized, driven, and passionate about measurable pipeline impact
We value aptitude over titles. Ideal candidates bring smarts, curiosity, coachability, strong work ethic, responsibility, honesty, and a track record of delivering results.
Why Join Us?
• High-impact role with regional visibility
• Collaborative, fast-paced, and supportive team
• Competitive salary + benefits, including health, learning budget, and flexible work
• Opportunity to shape strategy, improve CRM discipline, and scale pipeline-driving programs
Salary Range: $85,000 - $95,000 CAD annually. Compensation information provided is a good faith estimate for this position only. Factors that may be used to determine your actual salary may include your specific skills as well as the years of experience you have. Similar positions located in different geographic regions will not necessarily receive the same compensation.