Motive is a software company that provides cloud-based solutions for the automotive industry. The company's products include customer relationship management (CRM) software, sales and service applications, and data analytics tools. Motive was founded in 2003 and is headquartered in Emeryville, California. The company has a strong focus on innovation and has received numerous awards for its products and services. Motive has a small team of around 200 employees and is privately held.