5-10 years of experience in social media and content marketing
Experience in culturally relevant consumer or lifestyle brands
Proven track record in developing organic social strategies
Strong skills in creator marketing and relationship management
Ability to blend strategic planning with hands-on execution
Fluency in social analytics and performance measurement
Knowledge of multicultural audience engagement
Responsibilities
Set the social vision and roadmap for CHAGEE USA
Lead the creation and management of the content calendar
Direct and produce high-quality social content across platforms
Define and implement the creator marketing strategy
Build community programs to engage and advocate for the brand
Identify cultural trends to inform marketing strategies
Connect social efforts with broader marketing initiatives
Benefits
Hybrid work schedule for better work-life balance
401K with company matching
Yearly bonus opportunities
Comprehensive medical, dental, and vision insurance
On-site fitness center and wellness programs
Exclusive discounts at tea locations and partner venues
Generous paid time off with federal holidays
Opportunities for continuous education and scholarships
Income protection including disability and life insurance
Bereavement leave for difficult times
Full Job Description
Overview Elevate your career with CHAGEE as Manager, Social & Creator Marketing. Through our stores across China, Asia Pacific, and the United States, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand its presence in the US market. This is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.
The Role
The Manager, Social & Creator Marketing will own the strategy and day-to-day stewardship of CHAGEE USA social channels, content ecosystem, creator program, and community engagement. This person will translate brand, product, and teahouse priorities into culturally resonant storytelling that feels distinctive to CHAGEE and native to each platform. This is an individual contributor role for someone who can move fluidly between strategy and execution. The right person has a strong creative point of view, understands how culture moves, knows how to build trusted creator relationships, and uses performance signals to make the work stronger.
The Modern Tea Movement starts with you. At CHAGEE, we're connecting the world through modern tea - making friends, pouring tea, and building careers along the way. Join a team rooted in tradition, fueled by purpose, and scaling a global movement across North America.
What You Will Own
Social strategy: Set the owned social vision, channel roles, audience strategy, editorial priorities, and annual roadmap across current and emerging platforms.
Content leadership: Build the content calendar and lead the development of social first ideas across campaigns, launches, evergreen storytelling, cultural moments, and teahouse experiences.
Creative direction and content creation: Bring a strong social eye and clear visual point of view to every piece of content. Write strong briefs, establish the creative bar, and partner with internal creative teams, agencies, photographers, videographers, and creators to produce distinctive work. This person should also be comfortable designing, capturing, editing, and producing social content directly when needed.
Creator marketing: Define the creator strategy across community voices, emerging talent, tastemakers, and larger partners. Lead identification, relationship development, briefing, contracting, amplification, and measurement.
Community building: Develop programs that turn followers, members, students, and local communities into active participants and advocates for CHAGEE.
Cultural intelligence: Identify relevant conversations, behaviors, formats, and partnerships while protecting the integrity of the brand.
Integrated planning: Connect social and creator work to product launches, retail marketing, digital, loyalty, public relations, events, and the full teahouse consumer journey.
Performance and learning: Define meaningful measures of success, read platform and business signals, share clear insights, and continually improve content, creator investment, and channel performance.
Agency and budget leadership: Manage agency partners, creator investment, production resources, timelines, and budgets with clarity and accountability.
Team building: Establish effective ways of working now and help shape the future social and creator organization as CHAGEE grows.
What You Bring
Approximately 5 to 10 years of relevant experience across social media, content, creator marketing, community, or integrated brand marketing.
Meaningful brand side experience within a culturally relevant consumer, lifestyle, hospitality, beauty, wellness, retail, or food and beverage business.
Demonstrated ownership of an organic social strategy and content calendar, with the judgment to balance long term brand building and timely cultural participation.
Strong creator marketing experience across strategy, relationship building, briefing, negotiation, activation, amplification, and measurement.
A sharp creative eye and the ability to evaluate an idea, improve a brief, direct content, and protect a consistent brand point of view.
Comfort moving from strategic planning into hands on execution in a fast growing environment.
Strong cross functional leadership, communication, agency management, and prioritization skills.
Fluency in social analytics and the ability to connect engagement, conversation, audience growth, traffic, trial, and business outcomes.
Experience building culturally inclusive work for diverse audiences. Multicultural or Asian American audience experience is valuable.
Bachelor's degree or equivalent practical experience.
What Success Looks Like
CHAGEE has a clear and differentiated social point of view, not simply a posting calendar.
Content quality and consistency improve while the team becomes faster and more culturally responsive.
Creators operate as trusted storytellers and community partners, not only as paid distribution.
Product launches and teahouse moments are amplified through cohesive owned, creator, and community storytelling.
The function has a practical measurement framework that informs decisions and connects social activity to broader brand and business priorities.
What We Offer
Hybrid work schedule for a balanced life
401K with company match to secure your future
Yearly bonus opportunity
Comprehensive medical, dental, and vision insurance
On-site fitness center and wellness programs
Exclusive discounts at our tea locations, theme parks, and gyms
Generous paid time off starting at 15 days, plus 7 federal holidays
Opportunities for continuous education and scholarships
Income protection including Disability, Life, and AD&D insurance
Bereavement leave for those difficult times
Join our team and be part of a brand that's as refreshing as our tea! We're excited to see how your talents will help us grow and create memorable experiences for our customers.
The estimated total cash compensation for this position is $101,400 - $152,250, inclusive of base salary and estimated bonus. Final compensation will be determined based on the selected candidate and may vary depending on factors including (but not limited to): relevant knowledge and experience, skills, education, certifications, overall qualifications, and your specific work location.
