Responsibilities:Social Strategy, Content Creation & Scheduling (60%)- Drive social media, channel strategy, management, and brand voice across company social channels (e.g., Instagram, Facebook, YouTube, TikTok, X, Reddit, and LinkedIn)
- Collaborate with design, marketing and other teams, integrate resources, and ensure high-quality content that is adapted to the characteristics of different social media platforms.
- Ideatea and execute diversified content forms (graphic, short - video, live - broadcast, story, etc.) to enhance user participation and stickiness
- Be responsible for the daily operation of the official social media accounts in the region, including content posting, comment and private - message replies, to maintain the high activity of the accounts
Community Engagement and Relationship Building (15%)- Foster two-way conversations by actively responding to comments, messages, and mentions, showing genuine interest in community members and building trust through authentic engagement.
- Encourage participation with interactive content such as polls, questions, and user-generated content campaigns, making community members feel valued and involved in brand activities.
- Handle social listening to track brand sentiment and trends.
Trend Monitoring and Brand Advocacy (10%)- Stay updated on social media trends and emerging platforms, identify opportunities for brand engagement and act as a brand ambassador to strengthen the brands social presence.
- Monitor social sentiment and address negative feedback or crises promptly to protect the brand's reputation.
Analytics & Reporting (15%)- Monitor social media conversations, analyze performance metrics, and adjust strategies to optimize engagement, reach, and ROI.
- Prepare regular reports highlighting key insights and recommendations.
- Use data to optimize content and strategy.
Key Metrics- Follower Growth
- Total Engagements
- Engagement Rate
- CTR
- Social Sentiment
Qualification:- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 5+ years of experience in social media management or digital marketing.
- Strong knowledge of major social media platforms and tools.
- Excellent writing, editing, and communication skills.
- Ability to analyze data and make informed decisions.
- Creative mindset with attention to detail.
- Experience with social media management and analytics tools (e.g. Sprinkr, Hootsuite, Sprout Social, Google Analytics).
- A desire to be in front of the camera as needed for content
Attributes: - Entrepreneurial spirit, grit, resilience, and find a way to get things done.
- Proactive, results-driven with high ownership and commitment.
- Growth mindset with a desire to innovate and continuously improve.
- Collaborate with a global leadership team and talented professionals across multiple functions.
- Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
- High integrity and humility, with a proactive and ownership-driven approach.
- Comfortable managing multiple projects at once.
Starting Salary: 90K
Location: Tustin, CA
Perks and Benefits:• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous Sick + Vacation policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen
