Sr. Social Media Manager

Plug

$120K — $140K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of senior-level social media experience
  • Creative instincts with a strong writing voice
  • Comfortable directing on-camera talent
  • Proficient in shooting and editing on both mobile and camera
  • Experienced in community management and social data analysis
  • (Preferred) experience working with founders or in marketplace environments

Responsibilities

  • Own the content calendar and strategy for Plug's brand
  • Identify themes to enhance brand storytelling
  • Create varied content formats, including video and static posts
  • Write engaging copy across multiple social channels
  • Direct and shoot content featuring company founder
  • Edit content independently and manage final production
  • Engage with relevant online communities to enhance brand visibility

Benefits

  • Health, Vision, and Dental insurance
  • 401(k) plan
  • Daily lunch stipend
  • Equity opportunities based on performance
  • Unlimited PTO
  • Fully stocked kitchen
  • Dog-friendly office
  • 30-day remote work policy
  • Opportunities for personal growth and development
Full Job Description
Job Title: Sr. Social Media Manager

Team: Marketing

Location: Onsite - Sawtelle (Between Santa Monica & West LA)

Employment Type: Fulltime, Salary, Exempt

Reports To: Sr. Director Marketing Operations

The Opportunity

Plug is hiring a Sr. Social Media Manager to own our social presence end to end - across both Plug's brand channels and the personal founder voice of our CEO, Jimmy Douglas. These are two distinct voices with two distinct purposes, and part of this role is understanding how they differ and how they work together so each strengthens the other.

This is a senior, hands-on role. You'll be shooting, directing, editing, writing, and posting yourself from day one, with real room to build and lead a team as the function grows.

What You'll Do
  • Own the full content calendar and strategy across both the Plug brand
  • Identify and develop recurring themes and narrative territories for our content, building on our existing brand framework and finding new ground within it
  • Create short-form video (Reels, TikTok), static posts, stories, and longer-form YouTube content such as day-in-the-life pieces
  • Write copy across all formats and platforms
  • Shoot and direct Jimmy regularly, in person, including on short notice for spontaneous content moments, in addition to planned brand content at Plug HQ
  • Edit content yourself end to end, with the option to hand rough cuts to an editor when that's the better use of time
  • Manage Instagram, TikTok, YouTube, X, and LinkedIn for the Plug brand
  • Proactively engage elsewhere online - in EV and auto industry conversations and relevant culture and trend moments - to raise Plug's visibility beyond our own channels


What You'll Bring
  • Senior-level social media experience, able to run point solo from concept through shoot, edit, and post, without needing a team around you to get started
  • Strong creative instincts and a natural, engaging writing voice
  • Comfort directing a confident, camera-savvy founder
  • Skill shooting and editing content on both mobile and camera
  • Experience managing online community engagement and interpreting social performance data
  • A plus, though not required: experience working directly with a founder, or at a marketplace company. Automotive experience is not required


Compensation and Benefits

Annual salary: P4 $120,000 - $140,000

Salary ranges reflect independent, third-party benchmarking against national compensation data. Where an individual's actual offer falls within that range depends on a combination of factors, including relevant experience, specialized skills, training and qualifications, current business needs, and prevailing market conditions. Ranges are reviewed periodically and may be adjusted to reflect changing market conditions.

Benefits & Perks:
  • Health, Vision, and Dental insurance
  • 401(k) plan
  • Daily lunch stipend
  • Equity (based on role and performance)
  • Unlimited PTO
  • Fully stocked kitchen
  • Dog-friendly office
  • 30-day remote work from anywhere policy
  • Ongoing opportunities for growth and development


This full-time position is based in Sawtelle (between Santa Monica and West Los Angeles) and is an in-person role. We welcome candidates from all locations to apply, provided they are willing to relocate for the role. Relocation assistance will not be provided for successful candidates. Sponsorship not available at this time.

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