Manager Digital Marketing Automation

Job Description

Current work authorization for Canada is required for all openings.

You will be working on a flexible hybrid schedule as part of Fidelity's dynamic working arrangement.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Business Overview

The Manager, Digital Marketing Automation, will aim to create exceptional, personalized customer experiences by delivering the right message, at the right time, in the right format across all of Fidelity's digital channels.

Responsibilities include campaign planning and execution, maintenance and continuous improvement optimization of marketing campaigns, leveraging marketing A.I. to create efficiencies, and other related marketing technology initiatives. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity's brands, products and services.

Key Accountabilities

Team management

• Lead a team in the development and maintenance of Fidelity's digital channels to maximize distribution of our content to investors and advisors. Ensure the efficient operations of Fidelity's marketing automation and sales enablement platforms, along with other marketing technology.

Digital Marketing, marketing automation and sales enablement

Develop digital marketing and sales enablement strategies to support organizational goals.

• Own and execute Fidelity's marketing automation and sales enablement strategies
• Own the marketing automation and sales enablement platform roadmap and strategies
• Create tailored audience segments for maximum engagement and impact
• Act as the subject matter expert for Fidelity's 1st, 2nd and 3rd party datasets
• Own the ongoing process that equips the sales teams to have consistently effective engagements with prospects and customers across the buyer journey
• Manage the efficient operations of Fidelity's marketing automation and sales enablement platforms
• Identify trends and insights to optimize campaign performance
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to optimize user experience

Strategy and execution

Collaborate with Sales, Marketing, Business Analytics and I.S. to develop a deep understanding of client preferences and design personalized customer journeys based on insights gleaned from data.

Responsibilities include:

• Work closely with Sales teams to create a backlog of high-value enhancements and features relating to marketing automation and sales enablement platforms
• End-to-end campaign execution includes design, development, launch, and tracking
• Automating content and campaigns
• Developing new campaigns on a quarterly basis aligning with Fidelity's overall key messages and brand
• Executing lead nurture campaigns, re-engagement campaigns and onboarding campaigns to drive sales and build loyalty
• Supporting FIC fund launch campaigns using data driven approaches
• Developing and continuously refining lead scoring rules for handing over opportunities to the Sales teams
• Developing and documenting best practices including list management, optimization, data quality and troubleshooting
• End to end project management and production of all performance related materials (MarketPulse, FundPulse, Fact Sheets, Quarterly Fund Review, Performance Updates)

Marketing effectiveness measurement and reporting

Produce regular reporting and campaign tracking to increase marketing effectiveness.

Responsibilities include:

• Partnering with internal stakeholders such as Sales and Business Analytics to understand client segments
• Tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales
• Leveraging campaign analytics, along with industry, customer and competitor insights to inform strategies and tactics
• Optimizing marketing automation programs for maximum performance
• Identifying and scaling marketing best practices - highest open rates, click through rates, form complete rates, engagement
• Using industry best practices such as A/B testing and database segmentation to constantly refine learnings and improve performance
• Developing regular reporting on campaign performance

Automation, A.I. and digital execution subject matter expert

Bring a wide range of digital expertise to all projects and act as a subject matter expert for marketing in areas such as automation and A.I.

Responsibilities include:

• Advising and assisting Marketing teams on automation, digital execution and A.I.-related projects
• Working with internal technology partners to find innovative solutions to business problems
• Collaborating with stakeholders such as Sales, Business Analytics, Finance and I.S. to build business cases for initiatives
• Defining and writing business requirements for new projects and initiatives
• Reviewing and signing off on business requirements for related projects and acting as SME as needed
• Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy

Skills, Knowledge and Experience

• Strong critical thinking and problem-solving skills including the ability to leverage data to formulate solutions that address complex business problems
• Creative thinking with a passion for growth and performance marketing
• Excellent communication skills, both written and oral, are required
• The ability to multi-task and manage multiple ongoing projects
• Project management, organizational abilities and strong analytical skills essential

Education and Skills

• University Degree (Bachelor Degree) Marketing, Business, Arts, Math, IT-related or Engineering background or equivalent work experience
• 5+ yrs deep understanding of marketing automation (Marketo preferred) with 3+ years of management experience leading and growing a high performing marketing team
• Experience using CRMs (Salesforce preferred)
• Understanding of sales enablement (e.g. Seismic)
• Adobe Analytics certified; Marketo certified expert preferred

Nice to Have

• Experience using digital analytics platforms for campaign reporting (e.g. Google Analytics, Adobe Analytics, Tableau)
• Advanced knowledge of innovative marketing practices across multiple channels (email, webinars, SEM/SEO, display, social, events, etc.)
• Database administration expertise is an asset
• Knowledge of website personalization tools is an asset (Adobe Test and Target)

We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That's why we offer a competitive compensation package designed to support your success today-and your financial well-being tomorrow.

For this role, your total rewards include:

• Base Salary and Discretionary Performance Bonus: A competitive annual range of $146,000 to $164,000, based on your experience and qualifications.
• RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution-no employee matching required.

We're proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization-an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we'll help you feel valued and supported as part of our team

• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.