Manager Consumer Insights

Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Economics, Psychology, Sociology or related field; MBA preferred
  • 5+ years of experience in marketing research/consumer insights with measurable business impact
  • Advanced knowledge of syndicated/custom data (e.g., Nielsen, Circana)
  • Proven ability to thrive in ambiguous settings and navigate complex, matrixed environments
  • Experience in designing research studies, especially for innovation with diverse methodologies
  • Demonstrated ability to manage budgets, projects, and supplier relationships effectively
  • Strong interpersonal skills to influence decision-making across various organizational levels.

Responsibilities

  • Provide consumer insights and perspectives to brand management as a Brand Co-Pilot
  • Collaborate with partners to identify growth opportunities and overcome challenges
  • Synthesize research data to create a cohesive consumer narrative
  • Communicate consumer sentiment and trends to inform strategy
  • Develop annual learning plans and budgets for impactful insights
  • Manage supplier relationships to enhance research effectiveness
  • Contribute insights to achieve corporate goals related to market share and brand health.

Benefits

  • 401k with company match
  • Healthcare coverage
  • Performance-based incentives
  • Broad range of additional benefits
  • Opportunities for professional development.
Full Job Description
This position is not eligible for Visa Sponsorship.

Nestlé's Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. elevate how our consumers experience our products. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss and Seattle's Best Coffee, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip.

We are seeking a dynamic Consumer Insights Leader who thrives on challenge, innovation, and consumer obsession. As a key player in Nestlé's Coffee & Beverage Division, you will challenge the status quo and make a significant impact. Your expertise in data, research and insights will fuel growth and elevate our consumer-centric approach.

This role is responsible for the Consumer Insights for the Starbucks brand. Working on Starbucks is a rare opportunity to help shape one of the world's most iconic and culturally relevant brands. As part of the Starbucks-Nestlé Global Coffee Alliance, team members gain firsthand experience operating at the intersection of brand stewardship, joint business partnership, innovation, and enterprise leadership, developing skills that are highly transferable and difficult to acquire in traditional brand management roles.

Primary Responsibilities:

Leadership & Consulting:
    • Brand Co-Pilot: Provide consumer perspectives and solutions to brand management. Continuously represent the voice of the consumer with deep empathy and understanding, influencing decisions in their favor. Translate syndicated and custom data into meaningful and compelling insights, communicated with compelling storytelling.
    • Strategic Perspective: Collaborate with business partners to understand drivers, challenges, and growth opportunities of business performance. Move beyond data to create actionable perspectives using a "what, so-what, now-what" narrative.
    • Holistic Consumer View: Partner with insights functions across Foresight, Analytics, and Shopper, fostering a unified team perspective.
    • Empathy Building: Communicate existing consumer sentiment, identify behavior shifts, and bring to life trends to drive opportunities.

Brand Insights Development:
    • High Value Portfolio Strategy: Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio.
    • Connecting the Dots: Synthesize research (primary, secondary, market data) to build a comprehensive consumer story.
    • Business-Appropriate Communication: Tailor research findings to support upcoming decisions and deliver in business-audience appropriate way that drives winning strategies.

Budget & Vendor Management:
    • Strategic Planning: Develop annual learning plans and budgets aligned with commercial partners to deliver impactful insights.
    • Supplier Relationships: Provide suppliers with access to relevant information, fostering valuable partnerships.

Financial/Strategic Impact:
    • Deliver Business Goals: Contribute to corporate objectives related to Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance.


Education & Critical Experiences:
• Bachelor's Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
• Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
• Advanced proficiency in syndicated and custom data knowledge (Nielsen, Circana)
• Strong drive for results with a passion for the consumer and Brand building.
• Able to excel in ambiguous situations and navigate a matrixed environment
• Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate particularly as related to innovation
• Experience leading projects with ownership of budgets, suppliers, research, and schedule
• Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
• Ability to influence across multiple levels in an organization

Salary: $127,747.98 to $170,000.00 per year

Bonus Eligibility: Yes

The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

About Nestle Operational Services Worldwide SA

Nestle Operational Services Worldwide SA Careers

There has never been a better time to explore the job opportunities at Nestle Operational Services Worldwide SA—the cornerstone of innovation and leadership in the global market.

Work You’ll Do

Join Nestle Operational Services Worldwide SA’s market-leading team to assist some of the world’s most renowned companies in mastering their operational and sustainability goals. Transform businesses and entire industries with the best minds at Nestle, leveraging a unique position in the marketplace at the intersection of technology, industry expertise, and digital innovation. Collaborate with a global team of business and technology advisors to help clients navigate their operational efficiency and sustainability journey. Engage with the largest group of food and beverage experts in the world—thousands of dedicated professionals.

Introducing the Nestle Professional Growth and Development Initiative

The initiative is building a market-leading team to help some of the world’s largest and most well-known companies master their operational challenges and sustainability goals with innovative solutions.

Do Innovative Work

Join the largest group of food and beverage experts in the world—thousands of dedicated professionals at the intersection of technology, industry expertise, and digital innovation.

Drive Innovation and Growth

Deliver targeted solutions through a depth and breadth of consulting experience and innovation that’s second to none.

Be Part of a Great Team

Work on wide-ranging projects and harness the unparalleled capabilities, global scale, and joint solution development of Nestle’s powerhouse teams.

Future-proof Your Career

Advance your career with near-limitless opportunities in a company that offers unmatched training, development, and certification support.

Explore

Discover how Nestle Operational Services Worldwide SA is leading the way in food and beverage innovation and sustainability.

The Nestle Leadership and Diversity Training Program

This program enhances leadership skills and promotes diversity, ensuring that all team members have the opportunity to succeed in a supportive and inclusive environment.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Nestle Operational Services Worldwide SA looks for passionate, curious, creative, and solution-driven team players. SEARCH NESTLE JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Nestle.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await in areas such as employment, internships, and professional growth within Nestle Operational Services Worldwide SA.
Learn more about Nestle Operational Services Worldwide SA

Similar Jobs

More Jobs at Nestle Operational Services Worldwide SA

More Food & Beverages Jobs

Find similar Manager Consumer Insights jobs: