YETI Coolers is an American outdoor manufacturer company that specializes in high-end coolers, drinkware, and other outdoor accessories. The company was founded in 2006 by Roy and Ryan Seiders in Austin, Texas. YETI's products are known for their durability and high quality, and are popular among outdoor enthusiasts, hunters, and fishermen. The company has expanded its product line to include bags, chairs, and other outdoor gear. YETI has a strong brand presence and has been recognized for its marketing campaigns and social media engagement. The company went public in 2018 and is traded on the New York Stock Exchange under the ticker symbol YETI.