Consumer Insights ManagerWe create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Are you passionate about understanding travelers and transforming research into clear, actionable insights that influence senior stakeholders? Join our Integrated Marketing & Creative team as a Consumer Insights Manager, where you'll help build traveler-centric brands and deliver business-driving insights across Expedia Group. You'll lead research supporting our brands-including our loyalty program-as well as broader business priorities.
In this role, you will- Lead end-to-end primary research (quantitative and qualitative), from framing the problem and designing the approach through analysis, storytelling, and activation of insights
- Support a wide range of ad hoc qual and quant research needs across brands and business lines, flexing between brand, product, marketing, and broader business questions
- Serve as a Center of Excellence for business and brand insights, helping define and evolve best practices, frameworks, and playbooks for how we measure, learn, and act on traveler insights
- Independently manage vendor and partner relationships
- Partner with cross-functional teams (Integrated Marketing, Loyalty, UXR, Analytics, Product, and others) to ensure insights are integrated into strategy, planning, creative development, and in-market optimization
- Synthesize complex data into compelling, actionable narratives tailored to diverse audiences, including senior-level stakeholders
- Communicate findings and recommendations clearly and persuasively, influencing decisions on marketing, communications, creative, and broader business strategies
Who you are- 6+ years of experience in consumer, market, or marketing research and insights in either agency, client side, or a mix
- Strong proven track record of delivering insights to inform brand and marketing strategy
- Experience leading research efforts for loyalty programs or membership or some equivalent
- Demonstrated ability to independently translate business questions into research objectives and lead research projects end-to-end
- Deep experience with quantitative research methodologies including survey design, data analysis, application and interpretation of advanced analytic approaches, and storytelling
- Strong experience with various qualitative research methodologies, and leading these initiatives end-to-end
- Comfortable getting hands-on with data and research outputs to build clear, engaging stories and visualizations that drive action
- Proven stakeholder management and strong influencing skills, ability to influence decision-making among senior leaders
- Adept at navigating complex, global, matrixed organizations and building strong relationships across functions and geographies
- Ability to collaborate effectively with cross-functional partners (marketing, creative, analytics, UXR, product) to translate insights into concrete strategies, plans, and actions.
- Excellent project management skills, with the ability to juggle multiple work streams, prioritize effectively, and maintain strong attention to detail in a fast-paced environment.
- Strong attention to detail and critical thinking skills
The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perksExpedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
Accommodation requestsExpedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
Important noticeEmployment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is [redacted].com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
