Global Marketing Director

Ipsen Pharma • $191K — $280K *
Cambridge, MA 02139In-Person
Pharmaceuticals & Biotech
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Degree in life sciences or business studies preferred
  • 10+ years in pharmaceutical/biopharmaceutical marketing
  • Experience in specialty care products for rare diseases
  • Global and in-country marketing experience in top European markets or North America
  • Track record of product lifecycle marketing
  • Experience with successful global launches in specialty/rare diseases
  • Ability to collaborate with diverse stakeholders effectively

Responsibilities

  • Develop global brand strategy and execute marketing initiatives
  • Create core branded materials and manage customer engagement plans
  • Implement communication plans and omnichannel campaigns
  • Benchmark competitors and adjust strategies accordingly
  • Support affiliates in rolling out marketing plans and programs
  • Track and measure KPIs to assess marketing impact
  • Foster cross-functional collaboration with medical affairs and brand teams

Benefits

  • 401(k) with company contributions
  • Comprehensive medical, dental, and vision coverage
  • Life and disability insurance
  • Parental leave and paid time off
  • Discretionary winter shutdown
  • Well-being allowance and commuter benefits
  • Flexible spending accounts
Full Job Description
Title:
Global Marketing Director

Company:
Ipsen Biopharmaceuticals Inc.

Job Description:

Summary

The Global Marketing Director plays a key role in driving the business forward and supporting the affiliates with a comprehensive range of marketing communications capabilities to effectively launch and promote its portfolio of products throughout the lifecycle. This role will work in close cross-functional collaboration with Medical Affairs, Strategic insights and HEOR & Market Access and Pricing, communications as well as key affiliate team members.

Main Responsibilities & Technical Competencies

Global Brand Marketing :
  • Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
  • Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting
  • Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
  • Benchmarks against competitors and proposes corrective actions where appropriate
  • Continually reviews and consolidates competitive intelligence and customer insights


Execution of Brand Strategy:
  • Ensures close relationship with affiliates and strong understanding of local market dynamics
  • Works with partner agencies in driving the core campaign and materials
  • Drives local alignment with global brand strategy & initiatives
  • Supports affiliate teams with the roll out of global marketing plans and programs
  • Works with affiliates to identify key performance drivers and align on priority scenarios
  • Develops KPIs to measure impact of global marketing activities
  • Tracks functional execution of KPIs to deliver the global brand strategy
  • Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities


Market Insights and forecasting:
  • Supports the development of the market research plan and acts as the marketing point for identified market research projects
  • Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey. Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
  • Develops meaningful actionable insights that reflect the needs of all key customer groups
  • Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
  • Monitors the product life cycle landscape to ensure awareness of new insights
  • In collaboration with decision support team develops the 5Y and long-range plan forecasts
  • Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen


Cross Functional collaboration:
  • Ensures strong cross functional engagement and collaboration with all members of the Global cross functional team, specifically with medical affairs colleagues and with the Global Brand Team in the development and implementation of global programs and activities
  • Proactively seeks affiliate engagement and the sharing of best practices across the organization


Knowledge & Experience
  • Degree-level education, ideally in life sciences or in business studies
  • Minimum of 10 years' experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products in rare diseases
  • Global marketing experience and in-country marketing experience in one of the top 5 European markets (Germany France, Italy, Spain, UK) or in North America (US, Canada)
  • Proven track record of marketing across multiple stages of a products life cycle
  • Successful Global launch experience in specialty and/or rare disease, preferably in the specific therapeutic area
  • Proven ability to work effectively across functions and collaborate with diverse stakeholders at both Global and Affiliate levels, adapting leadership style to each situation
  • Strong and collaborative team player
  • Fluent English is compulsory


Ethics and compliance:
  • Complies with Company guidelines and country/industry standards on ethics and compliance
  • Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy
  • Acts as a role model for ethical behavior


The annual base salary range for this position is $191,000 - $280,000.
This job is eligible to participate in our short-term incentives program.
At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

About Ipsen Pharma

Ipsen Pharma Careers

Joining Ipsen Pharma presents an unparalleled opportunity to advance one's career with a leader in the pharmaceutical industry. This global company is renowned for its commitment to innovation, leadership, and diversity, making it an ideal workplace for professionals seeking substantial growth and development.

Explore Job Opportunities

Ipsen Pharma offers a variety of job opportunities that cater to a range of skills and interests. From research and development to sales and marketing, Ipsen Pharma is continuously looking for talented individuals who are eager to contribute to the healthcare industry. Each position at Ipsen Pharma is a chance to impact global health outcomes positively.

Experience Professional Growth

Career advancement is a cornerstone of Ipsen Pharma's commitment to its employees. With robust professional development programs and diversity training, the company ensures that every team member has the resources to succeed and lead. Ipsen Pharma's dedication to professional growth fosters an environment where ambitious individuals can thrive and achieve their career goals.

Cultivate Skills through Internships

Internship programs at Ipsen Pharma are designed to provide hands-on experience in the pharmaceutical field, allowing interns to develop essential skills and gain valuable industry knowledge. These internships are pivotal for students and recent graduates looking to enhance their resumes and prepare for full-time employment.

Benefits and Culture

Ipsen Pharma is committed to supporting its employees' well-being and professional growth with comprehensive benefits packages. The company culture is built on a foundation of respect and inclusion, where diverse perspectives are valued and encouraged. Employees at Ipsen Pharma enjoy a collaborative environment that champions innovation and teamwork.

Join the Team

Ipsen Pharma is hiring! Explore open positions that match your skills and interests. The company seeks passionate, curious, and solution-driven team players. Prepare for the interview process at Ipsen Pharma by tailoring your resume to highlight relevant experiences and skills that align with the job description.

Networking and Career Development

Ipsen Pharma encourages its employees to engage in networking opportunities within and beyond the company. These connections can lead to collaborative projects and further career advancement. Employees are also supported in pursuing leadership roles, underscoring Ipsen Pharma's commitment to fostering leaders within the industry.

Stay Connected

Keep up to date with career tips, insider perspectives, and industry-leading insights—all from the professionals who work at Ipsen Pharma. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Ipsen Pharma.

SEARCH IPSEN PHARMA JOBS

READ CAREERS BLOG

JOB ALERT EMAILS

Embark on a career journey with Ipsen Pharma and be part of a team that is dedicated to making a difference in the pharmaceutical industry.
Learn more about Ipsen Pharma
Industry
Pharmaceuticals & Biotech
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Ipsen Pharma

More Pharmaceuticals & Biotech Jobs

Find similar Global Marketing Director jobs:

NationwideCambridge, MA