Formerly established as Euro Pro Operating LLC in 1993, the company changed its name in 2015 to capitalize on its brand names' prominence and popularity. As of 2020, it has offices in ten countries and possesses over 550 patents, selling over 150 products. The company was acquired by CDH Private Equity in 2017 from Weston Presidio and American Capital.
In the United States, SharkNinja's vacuum competitors include TTI Floor Care North America, Kirby, Rexair, Eureka, Dyson, Electrolux, iRobot, and Bissell. SharkNinja's kitchen appliances competitors include Sunbeam Products, Oster, Hamilton Beach, Cuisinart and Waring.