TikTok

Finance Business Partner - Global Monetization Commerce Advertising

TikTok$108K — $220K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Finance, Accounting, Statistics, or related field
  • Over 5 years in Financial Business Partnering or financial analysis
  • Expertise in budget management and financial modeling for monetization
  • Advanced Excel skills and knowledge of data tools like SQL, Power BI, or Tableau
  • Fluency in Mandarin for communication with China-based stakeholders

Responsibilities

  • Drive financial strategy for ad revenue and marketing expenditures
  • Assist in budget forecasting and monitor execution
  • Analyze advertising KPIs to identify growth bottlenecks
  • Provide financial modeling and ROI assessments for product changes and campaigns
  • Leverage AI for automated financial analysis and reporting

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Paid time off including holidays, sick days, and personal days
Full Job Description
Responsibilities

About The Role: As the Finance Business Partner for Monetization Commerce Advertising, you will drive the financial strategy by providing granular oversight of ad revenue, acquisition costs, and marketing expenditures. You will be responsible for engineering sophisticated analytical models and integrating AI-driven solutions to automate data workflows. Your mission is to transform complex data into actionable insights, providing the professional financial stewardship necessary to scale business performance. - Budget Forecasting & Execution Monitoring: Assist in the annual budgeting and monthly/quarterly rolling forecasts for the E-commerce advertising business. Build budget control and profitability models, perform real-time variance analysis, and provide early warnings for deviations to help the business optimize spending pace and ensure financial targets are met. - Operational Analysis & Data Insights: Analyze core advertising KPIs-including Revenue, Gross Margin, ROI/ROAS, eCPM, and CAC-to identify growth bottlenecks. Deep-dive into metric fluctuations and deliver professional reports that provide actionable financial advice for strategic adjustments and cost optimization. - Specialized Business Support: Provide financial modeling and ROI assessments for product iterations, major sales campaigns, channel expansion, and pricing strategies. Partner cross-functionally with Operations, Product, and Data teams to align data definitions and resolve complex "business-finance" integration issues. - AI Empowerment & Process Optimization: Leverage AI tools to automate data reconciliation, report generation, and financial analysis, building intelligent templates to increase precision and efficiency. Continuously refine workflows and drive data transparency to adapt to the fast-paced requirements of E-commerce advertising operations.

Qualifications

Minimum Qualification(s): - Bachelor's degree or higher in Finance, Accounting, Statistics, or a related analytical field. - 5+ years in Financial BP, financial analysis, or business/operational analysis. - Solid mastery of budget management, cost control, and financial modeling for business monetization. - Advanced Excel and proficiency in data tools (SQL, Power BI, or Tableau) plus AI productivity tool application. - Professional English fluency for independent cross-border communication and reporting. - Strong logic and resilience level, fast-paced E-commerce cycle. - High levels of written and oral fluency in Mandarin are required for this role. This is essential as the collaboration with China-based stakeholders is necessary to ensure local financial strategy aligns seamlessly with Group objectives, manage core financial systems, and safeguard capital allocation through cross-border contract review. Preferred Qualification(s): - Direct experience in E-commerce advertising, commercialization, or traffic monetization models. - Familiarity with cross-border E-commerce tax compliance and overseas settlement rules. - Proven track record in building automated financial dashboards or AI-driven analysis tools. - Professional credentials such as CPA, ACCA, or CMA. - Specialized background in operational analysis with a focus on data decomposition and solution output.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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