Salesforce

Director, Product Management - Campaign Brief Agent

Salesforce • $197K — $344K *
San Francisco, CA 94112In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in product management with experience in data-driven systems, especially in marketing technology.
  • Expertise in systems thinking, especially involving multi-agent architectures and orchestration models.
  • Strong data fluency, capable of interpreting engagement metrics and behavioral data and working with data scientists.
  • Customer-centric mindset, understanding both marketer and end-user perspectives.
  • Proven track record of managing complex projects across diverse teams including engineering and compliance.
  • Excellent communicator and influencer, skilled in presentation and stakeholder engagement.
  • Ability to prioritize business goals alongside user experience and technical limits.

Responsibilities

  • Define and strategize the vision and roadmap for the Campaign Brief Agent.
  • Translate business needs into actionable agent interaction models and marketing strategies.
  • Oversee the entire product lifecycle from ideation to continuous iteration post-launch.
  • Establish performance standards ensuring quality and safety of campaign outputs.
  • Conduct customer interviews and analyze campaign data to uncover market insights.
  • Collaborate with engineering and data teams to enhance system capabilities based on user engagement.
  • Develop measures of performance to ensure agent effectiveness and marketer satisfaction.

Benefits

  • Opportunity to lead innovative AI-driven marketing tools.
  • Collaborative work environment with cross-functional teams.
  • High visibility within the organization with significant influence.
  • Flexible work schedule to accommodate collaboration across time zones.
  • Limited travel requirements, enhancing work-life balance.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Product

Job Details

This Role

The key focus for this role is to lead the design and launch of a new Campaign Brief Agent an AI-powered agent that transforms how marketers initiate and plan campaigns. This agent's core job is to produce the campaign design brief and bill of materials (BOM) defining audience, content, and journey requirements which serves as the structured input to a downstream orchestration layer that delegates to specialized agents. These agents will help transform our marketing team from hands-off keyboard to hands-on, enabling them to design, build, and launch highly engaging and targeted campaigns driving pipeline growth and revenue for Salesforce. As a Director of Product Management, you will strategize, design, build, and execute against a roadmap that you define with your engineering, data scientist, architecture, user experience, and marketing partners. This is a fast-moving area with significant visibility within the organization - we are looking for someone up to the challenge of delivering next generation marketing tools for one of the most agentic-forward enterprises in the world.

Responsibilities
  • Define the vision and roadmap for the Campaign Brief Agent that orchestrates and delegates to specialized agents built for specific jobs to be done in the campaign design process
  • Translate business goals (e.g., retention vs. awareness) into agent interaction models and subscriber-centric campaign strategies in partnership with marketing, engineering, data science, and compliance
  • Own the end-to-end product lifecycle: from ideation and technical scoping to launch and continuous iteration, including the interaction and delegation model between the Campaign Brief Agent and all downstream agents
  • Define standards for agent performance, reliability, safety, and guardrails - ensuring the system consistently produces high-quality, brand-safe, and effective campaign assets
  • Conduct in-depth customer interviews, analyze campaign performance data, and monitor the competitive landscape to identify pain points and unmet needs in the marketing campaign creation process
  • Collaborate with engineering and data teams to develop systems that consider engagement history, fatigue, inferred intent, journey state, and suppression rules
  • Develop explainability features that log and articulate agent handoffs, enabling transparency and trust across internal stakeholders
  • Measure performance of the agent using engagement lift, system accuracy, marketer confidence, and business outcomes
  • Act as a thought partner to internal stakeholders, helping them shift from hands-off marketers to hands-on-keyboard marketers
  • Evangelize the platform vision, gain alignment across teams, and drive adoption across all outbound messaging use cases


Required Skills/Experience
  • Product Management Expertise:8+ years of experience owning end-to-end product development in complex, data-driven systems - ideally in messaging, marketing tech, or personalization platforms
  • Systems Thinking: ability to design and reason about multi-agent architectures, orchestration models, and delegation logic at scale
  • Data Fluency: strong understanding of behavioral data, engagement signals, fatigue models, and targeting logic; comfortable working with data scientists and interpreting model outputs
  • Customer-Centric Mindset: deep empathy for the end recipient of messages and for the internal teams (marketers, compliance, operations) who rely on your platform
  • Execution Leadership: proven ability to drive projects from concept through launch with cross-functional teams including engineering, data science, compliance, and marketing
  • Communication & Influence: excellent written and verbal communication skills; impressive presentation skills and experience influencing audiences across levels and functions
  • Prioritization & Tradeoffs: skilled at balancing business objectives, subscriber experience, and technical feasibility in high-stakes environments
  • Experience with Messaging Systems (nice to have): familiarity with journey orchestration tools, messaging APIs, campaign management, or customer engagement platforms


Other
  • This position is based in San Francisco requires a flexible work schedule to support collaboration across North American time zones
  • Travel is expected to be less than 15%

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Enterprise Technology
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ
CRM
* Ladders Estimates

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