5-7 years of product marketing experience with a focus on market insight and segmentation.
Proven leadership skills in developing high-performing product marketing teams.
Strong background in qualitative and quantitative research methodologies.
Experience in new product introduction processes and go-to-market strategies.
Ability to translate complex product features into clear, compelling narratives.
Responsibilities
Lead and develop Core and Field Product Marketing teams with clear priorities and standards.
Build a continuous market intelligence system using various data sources.
Define and maintain customer segmentation, profiles, and competitive landscape.
Develop differentiated positioning and messaging for market communication.
Serve as the market voice during the new product introduction process.
Lead go-to-market strategies to ensure successful product launches.
Equip sales and marketing teams with necessary tools and insights.
Benefits
Opportunity to lead and shape a dynamic product marketing team.
Access to continuous market intelligence resources.
Engagement with cross-functional teams for holistic product development.
Potential for significant impact on commercial outcomes and market positioning.
Full Job Description
The Head of Product Marketing will ensure ROLLER deeply understands its market and successfully turns new products and capabilities into pipeline, adoption, and commercial growth. They will lead a team of Core Product Marketers and Field Product Marketers, ensuring global positioning and go-to-market strategy translate into strong segment, regional, and sales execution. Through customer and prospect calls, win-loss analysis, disqualification data, competitive research, product usage, and field feedback, they will maintain a clear view of customer needs, market shifts, and adoption barriers. They will turn those insights into evidence-based recommendations that influence product strategy, sharpen positioning, strengthen launches, elevate win rates and improve adoption. Success will be measured by the quality of market insight, team effectiveness, pipeline contribution, launch performance, adoption, win rates, and commercial impact. What You'll Do
Lead and develop ROLLER's Core and Field Product Marketing teams, establishing clear ownership, priorities, operating rhythms, and standards for impact.
Build a continuous market intelligence system using customer and prospect calls, win-loss analysis, disqualification data, product usage, competitive research, sales feedback, and industry trends.
Define and maintain ROLLER's segmentation, ideal customer profiles, buyer personas, priority use cases, customer problems, and competitive landscape.
Develop differentiated positioning, messaging, and market points of view that explain where the industry is going, what it means for attraction operators, and why ROLLER is uniquely positioned to help.
Serve as the voice of the market throughout the new product introduction process, partnering with Product and Engineering from problem validation through launch and post-launch learning, and providing evidence-based insights that influence product strategy and roadmap decisions.
Lead go-to-market and adoption strategy for new products and capabilities, ensuring launches generate pipeline, support sales conversion, drive product adoption, and deliver measurable commercial outcomes.
Partner with Customer Success, T&I, Pricing and Product to interpret usage, adoption, customer feedback, and value-realization signals, then turn those insights into actions across product, enablement, communications, and future launches.
Equip Sales, Demand Generation, Corporate Marketing, and Customer Success with the messaging, competitive guidance, demos, proof points, and objection handling required to succeed in market.
Measure PMM impact through pipeline creation and influence, launch performance, win rates, product adoption, competitive performance, sales confidence, and revenue outcomes.
About You
Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption.
Experience leading and developing high-performing core and Field Product Marketing teams.
A strong instinct to stay close to the market and product, including spending significant time on customer, prospect, renewal, and sales calls.
Strong command of qualitative and quantitative research, including customer interviews, win-loss analysis, disqualification data, product usage, pricing research, and competitive analysis.
Experience building repeatable systems that turn fragmented market signals into clear product, go-to-market, and commercial decisions.
Strong understanding of the new product introduction process and the role Product Marketing should play from discovery and validation through launch and post-launch learning.
A track record of bringing products to market successfully and driving measurable pipeline, adoption, and revenue impact.
Exceptional ability to translate complex products, market dynamics, and customer needs into simple, differentiated, commercially useful narratives.
Strong commercial judgment and a clear understanding of how buyers evaluate alternatives, perceive value, manage risk, build consensus, and make purchasing decisions.
Exceptional product demonstration skills, with the ability to translate complex capabilities into clear, compelling demos that show customer value and business impact.
The ability to influence Product, Sales, Customer Success, T&I, Finance, and Marketing through evidence, clarity, and credibility.
Strong analytical curiosity, operating discipline, and the confidence to challenge assumptions when market evidence points in a different direction.
