The Opportunity9fin is moving from a data and intelligence platform to a vertical AI company, delivering AI-powered workflows through contextual AI chat and autonomous agents built on top of our proprietary credit data. That shift changes what we sell, how we sell it, and the story we tell.
The Director of Product Marketing will lead positioning, competitive intelligence, and go-to-market launches across 9fin's product portfolio. You will lead a team of three senior product marketing managers (one in New York, two in London), with scope to add a fourth in 2027. This is a hands-on leadership role based in New York, our fastest-growing market. You will set the strategic direction for the function while personally running some of the highest-impact launches.
Reports to: Chief Product Officer
What You'll Work On- Own the end-to-end launch process across ten product squads, from goal-setting, positioning, marketing launch, sales enablement, and post-launch measurement.
- Define and maintain 9fin's value proposition, ICP and segment-level messaging, and consistent frameworks across channels.
- Build competitive intelligence, drawing on win/loss patterns, pipeline signals, and market movement, and equip sales with enablement they actually use (battle cards, first-call decks, demo narratives).
- Collaborate with our brand marketing team to build a credible AI narrative.
- Bring market evidence into roadmap and sequencing decisions as a member of the product leadership team.
- Be the senior product marketing voice for the US, working closely with product and go-to-market teams.
- Partner with demand generation, brand, content, and sales team on campaigns, pricing inputs, and customer adoption programmes.
- Contribute product marketing perspective to pricing and packaging, including for agent-based products.
- Represent 9fin externally at industry conferences, in trade press, and in front of large client audiences.
About YouThis role will be a great fit if you:
Must-Have Qualifications- 10 to 15+ years of B2B SaaS product marketing experience.
- Experience leading or managing product marketers.
- Proven experience building go-to-market launch processes, not just executing them.
- Multi-product positioning experience across different buyer segments.
- Strong cross-functional partnership with product, sales, and marketing, with the credibility to influence senior stakeholders.
- Strong track record creating sales enablement that drives measurable outcomes.
- Strong copy skills, with proven ability to write and edit compelling messaging and product copy.
- Analytical mindset, comfortable using data and call intelligence to inform strategy.
- Meaningful experience using AI to change how a product marketing team works, increasing quality, speed, and leverage.
Nice-to-Have Experience- Experience in financial data, capital markets, or fintech.
- Experience marketing genAI or agentic products.
Location and Working PatternNew York, NY, United States. Full-time. Hybrid policy below.
Most of the company, including your manager and two of your three team members, is based in London. We expect meaningful overlap with European hours and periodic travel to London.
Our BenefitsWe're a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
Financial & Insurance- Competitive Salary: $225,000 - $295,000
- 401(k) (9fin pay 3%, employee contributions are uncapped)
- Private Health Insurance, with Dental and Vision
- Paid sick leave
- Disability Insurance (New York)
- Commuter Benefit
Time off- 25 vacation days per year
- Local public holiday
- Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
- Work abroad for up to 3 months a year
- 1 month paid sabbatical after 5 years of service
- Enhanced parental leave & flexible working arrangements available
Training & Culture- Professional learning and development budget
- AI experimentation budget of $1,000 per employee to trial AI tools
- Bi-annual team socials
- Summer and Winter company social events
Hybrid Policy9fin is a hybrid company, and the office is a regular part of how we work. From January 2027, all employees will work from their designated 9fin office on Tuesdays and Wednesdays. Some teams may be asked to be in the office more often, where the nature of their work calls for it. For the rest of the week, you may work from wherever works best for you and your team. Your Talent Partner will share hybrid working details for this role.
