Bachelor's degree in marketing, business administration, or related field preferred
3+ years of experience in home health marketing
1+ year of experience in marketing leadership
Strong communication, negotiation, and public relations skills
Valid driver's license and access to an automobile
Responsibilities
Direct daily marketing operations and oversee marketing initiatives
Negotiate service contracts to ensure maximum third-party reimbursement
Assist in establishing annual budget volume projections and resource allocations
Conduct market assessments and develop a comprehensive marketing plan
Collaborate with the Director of Patient Care Services on marketing techniques for specialty programs
Implement marketing initiatives to achieve budgetary goals
Build and maintain relationships with referral and payer sources
Lead strategic planning to identify opportunities for service improvements
Monitor and report on the cost-effectiveness of marketing efforts
Benefits
Competitive compensation
Health, dental, vision, life, and disability insurance
401(k) plan with generous company match
Critical illness benefit
Paid time off
Employee assistance program
Full Job Description
Muir Home Health is growing and looking for an ambitious and strategic Director of Business Development to join our team! As the Director of Business Development with Muir Home Health, you will have the opportunity to advance your career while receiving strong compensation and excellent benefits.
BENEFITS
Competitive compensation
Health, dental, vision, life, and disability insurance
401(k) plan with generous company match
Critical illness benefit
Paid time off
Employee assistance program
Pay Range: $120,000 - $150,000 annually
JOB SUMMARY
The Director of Business Development is responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
DUTIES AND RESPSONSIBILITY
Direct all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
Ensure maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assist the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
Conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
Work with the Director of Patient Care Services to establish marketing techniques for specialty Clinical Programs.
Employ marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Build and monitor community, customer, and payer and patient perceptions of Muir Home Health as a high-quality service.
Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintain comprehensive working knowledge of Muir Home Health markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
Monitor and report cost effectiveness of marketing efforts.
JOB REQUIREMENTS
Bachelor's degree in marketing, business administration, or related field preferred, but not required.
3+ years of experience in home health marketing.
1+ year of experience in marketing leadership.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile.
