FGS is seeking a Director to join our Media Planning & Placement team in our Washington, DC office. The Director will manage day-to-day execution of client advertising campaigns and lead the development of media plans, campaign performance reports and other client-ready deliverables.
Responsibilities- Work with clients and internal teams to devise advertising campaign strategy and campaign plans
- Independently run paid media accounts, managing the day-to-day operations while anticipating client issues and concerns proactively
- Support new business pitches and draft paid media proposals for existing and prospective clients
- Interact with external vendors to ensure on-time delivery of plans, creative and performance data
- Analyze campaign performance, prepare clear client reports and develop actionable recommendations
- Coordinate with FGS Global Creative teams on campaign production, ad specs and delivery deadlines
- Assist ad operations in campaign set up, including trafficking, pixel creation, QA/testing and other functions as needed
- Day-to-day management of media buys, including making regular optimizations based on performance
- Work with FGS Global finance staff to track and record invoices and vendor bills
- Mentor junior Media Planning and Placement staff
- Act as a subject matter expert on advertising, helping educate clients and internal teams on paid media opportunities and best practices
- Conduct research and develop written materials to support advertising campaign strategy, media planning and client reporting
Attributes- A BA/BS degree in a related field, plus 6-10 years of relevant work experience (previous agency and/or public affairs experience preferred, but not required)
- Experience working in one or more self-serve ad platforms (Meta, X, LinkedIn, Reddit, Google search, etc.) and experience working with an ad server (Campaign Manager 360 preferred)
- Strong interest in all aspects of digital media and advertising
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Strong quantitative and analytical skills
- Ability to combine strategic thinking with creative problem-solving
- Ability to prioritize, multi-task, work successfully with teams, and work under pressure
- Strong communication, project management and time management skills
- Comfort working in a fast-paced and ever-changing environment
The salary range for this role in Washington, DC is $130,000-$170,000.
District of Columbia Salary Range
$130,000-$170,000 USD
