DescriptionYour Role in Helping Us Shape the FutureU.S. News & World Report is seeking a hands-on, analytical Paid Search & Social Marketing Specialist to support our cross-vertical team. Reporting to the SEM & Paid Marketing Manager, this role is responsible for execution, optimization, and scaling of multi-channel paid acquisition campaigns across Search Engine Marketing (SEM) and Paid Social platforms, with a heavy focus on helping to build out an A/B testing program.
You will be tasked with driving high-intent audience growth, engagement, and lead generation. This is an execution-focused role requiring deep technical platform familiarity, rigorous A/B testing, creative optimization, and the ability to manage performance budgets efficiently to meet acquisition targets.
Are you up to the challenge? - Campaign Execution: Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft Advertising) and major paid social platforms (Meta, LinkedIn, TikTok, etc.) to support high-growth verticals.
- Cross-Channel Synergy: Partner with the marketing manager to integrate paid search and paid social strategies, leveraging search intent data and organic affiliate partner performance, to inform social audience targeting and utilizing social engagement loops to reinforce search funnel performance.
- Advanced Experimentation Engine: Implement end-to-end A/B testing pipelines, from creative iteration and copy variants to landing page CRO, driving rapid learning cycles and performance lifts.
- Technical & Data Integration: Partner with our internal Data Science, UX, and Content teams to track down-funnel lead quality, refine attribution models, and test incrementality.
- Advanced Bidding & Pacing: Implement and monitor automated bidding strategies (Target ROAS, Max Conversion Value, tCPA) utilizing offline conversion tracking (OCT) data. Ensure strict adherence to daily and weekly budget pacing across the portfolio.
- Cross-Functional Collaboration: Work closely with Data, Partner, & Product teams to align paid traffic with site user experience, attribution models, and down-funnel lead quality requirements.
Position Requirements You should definitely have - Experience: Minimum of 3 years'years of hands-on performance marketing experience, managing active budgets across both paid search and paid social channels.
- Platform Expertise: Tactical familiarity with major social ad managers, and Google Ads (Meta Ads Manager, LinkedIn Campaign Manager).
- Analytical Rigor: Advanced proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs, array formulas) and strong familiarity with analytics platforms like Looker Studio, Google Analytics 4 (GA4), etc.
- Execution Focus: Strong attention to detail, highly organized, and capable of prioritizing multiple campaign launches and fast-moving optimization sprints.
- Creative Thinking: Ability to think beyond campaign metrics to creatively solve and improve business-impact.
- Education: Bachelor's degree in Marketing, Economics, Statistics, Communications, or a related field.
Must Haves - Experience working within the affiliate marketing industry.
- Familiarity with marketing automation tools, GA4, and multi-touch attribution structures.
- Basic graphic design or copywriting skills for quick ad iteration and creative testing.
- UX/Landing page optimization experience
- Passion for the U.S. News mission of providing trusted advice to consumers.
What it's like to work with us:Talent is our best asset!
We invest in people with passion and potential who understand U.S. News' dedication to our consumers.
- Entrepreneurial, mission-driven culture with core values of quality and integrity
- Focus on fostering personal and professional growth
- Competitive benefits including paid vacation time, medical, tuition reimbursement, and
- training
- Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
Other Job Info: - These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
- U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
- Strong preference for Washington, DC based applicants to work a hybrid schedule.
- The anticipated base salary for this position is $70,000 to $95,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.
Full-Time/Part-Time Full-Time
Number of Openings 1
About the Organization U.S. News & World Report is a publisher of news and information that empowers people to make better, more informed decisions about important issues affecting their lives.
TagsThis position is currently accepting applications. 
