Strong understanding of paid advertising platforms
Experience in campaign management and budget tracking
Proficiency in client communication and strategic recommendations
Responsibilities
Manage ads campaigns across multiple client accounts
Monitor KPIs like CPCs, CPLs, and conversion rates
Collaborate with internal teams including account managers
Optimize campaigns for performance and budget allocation
Report on conversion data and provide ROI insights
Develop account level strategies based on client goals
Maintain regular communication with clients regarding campaign performance
Benefits
Opportunity to collaborate and innovate in a dynamic team environment
Emphasis on developing client relationships and strategic thinking
Access to diverse paid advertising platforms for skill enhancement
Involvement in improving internal team processes
Ownership mentality encouraged in daily work and responsibilities
Full Job Description
BluShark Digital is seeking a Paid Search Manager to collaborate closely with our clients on their ad campaigns. We are looking for a candidate comfortable working across multiple client accounts and communicating performance metrics to clients.
As a Paid Search Manager, you will manage and design strategies to be executed on multiple platforms including Google Ads, Local Service Ads, Meta Ads, Bing Ads, Reddit Ads, and OpenAI Ads campaigns. This role is essential in driving the success of our clients' digital marketing strategies through the management, optimization, and reporting of paid campaigns. The ideal candidate will be a strategic thinker who understands lead generation, prioritizes lead quality, and is focused on driving measurable ROI.
Key Responsibilities:
Manage ads campaigns across multiple client accounts
Monitor important KPIs such as CPCs, CPLs, conversion rates, impression share
Collaborate with account managers and other internal teams
Monitor and optimize campaigns for maximum performance, ensuring optimal budget allocation, keyword targeting, and ad copy effectiveness
Report on conversion data and ROI
Collaborate with clients to understand their business goals and develop account level strategies
Maintain regular communication with clients, providing updates on campaign performance, insights, and recommendations for improvement
Lead scheduled client calls to review reports, discuss strategies, and address any questions or concerns
Help develop and improve internal ads team processes
Characteristics
Ownership mentality
Proactive communication with clients
Solution-driven
Results-oriented
Team Player
Qualifications
Bachelor's degree in marketing or related field
5+ years of experience in paid advertising
Strong understanding of paid advertising platforms, such as Google Ads, Local Service Ads, and Meta Ads
Experience with campaign management, budget management, and reporting
Actively involved in client communication and providing recommendations
