Your role Key responsibilities in your new role Infineon is seeking a Director ofApplications Marketing to define and execute a global strategy forhuman-machine interface (HMI) solutions. This leader will combine Infineon'scapabilities in sensing, connectivity, compute, graphics, and complete applicationsoftware to create differentiated solutions for consumer, smart home andbuilding, appliances, medical, robotics, and adjacent growth markets. The role combines strategic leadership,technical judgment, and hands-on commercial execution. You will build a clearHMI narrative, align global teams, engage credibly with customer engineeringand architecture leaders, grow the qualified opportunity funnel, increasedesign wins, and shape product and software roadmaps through market, customer,and system-level insight. 37 Develop and orchestrate theglobal HMI strategy in partnership with product lines, regional organizations,sales, engineering, software, and business leadership. 37 Create a clear, compelling, anddistinctly Infineon HMI value proposition for internal and external audiences. 37 Evaluate customer systemrequirements and identify high-value combinations of Infineon hardware,software, and architecture capabilities for each priority market, application,and strategic customer, including complete application software as a key differentiator. 37 Set funnel targets by market,region, and customer; review progress with regional teams; identify gaps; anddrive corrective action. 37 Participate directly instrategically important design-win pursuits, particularly whencross-product-line coordination is required. 37 Build customer intimacy throughtechnically substantive engagement with customer engineering, systemarchitecture, and executive teams; gain early access to roadmaps; lead jointconcept workshops; and participate directly in critical opportunities. 37 Influence product and softwareroadmaps by translating system requirements, customer use cases, market trends,and competitive insight into technically grounded capability recommendations. 37 Define the technical andcommercial intent for reference designs, demonstration platforms,system-solution concepts, customer proofs of concept, tradeshow demonstrations,and supporting technical and sales content. 37 Develop strategic ecosystempartnerships when external capabilities are needed to complete solutions oraccelerate commercial success. Your profile Qualifications and skills to help you succeed 37 15 or more years of relevant experience, including leadership roles in product marketing, application engineering, business development, systems engineering, or a combination of these disciplines. 37 Direct experience with HMI products, technologies, or markets. 37 Ability to engage at a detailed technical level with customer and internal engineering teams, connect application requirements to system architecture, and recognize practical implementation constraints. 37 Demonstrated success leading global, cross-functional initiatives and working through matrix organizations. 37 Strong technical fluency across embedded hardware, software, and system architecture, with the ability to evaluate tradeoffs, identify meaningful differentiation, and constructively challenge technical and commercial assumptions. 37 Experience defining software-enabled solutions and a practical understanding of software architecture, integration requirements, development environments, and the role of application software in customer adoption. 37 A record of building qualified opportunity funnels, converting opportunities into design wins, creating go-to-market strategies, and developing differentiated value propositions. 37 Executive-level communication skills and the ability to translate complex technical concepts into compelling strategic and customer value narratives, influence across cultures and functions, and resolve conflict constructively. 37 Experience developing technical and marketing talent. 37 Bachelor's degree in a relevant technical or business discipline, or equivalent practical experience. 37 Semiconductor-industry experience. 37 Experience in at least two target markets, such as consumer, smart home and building, appliances, medical, robotics, or related HMI growth markets. 37 Experience connecting semiconductors, embedded-system, system-architecture, and complete application-software capabilities into integrated customer solutions. Additional information Salary pay information: LocationIndicative salary range Austin, TX, United States San Jose, Ca, United States Wage range that the company expects to pay for a qualified candidate: US$ 182,300- US$ 250,700 US$ 201,100 US$ 276,500 In addition, all employees will be eligible to participate in an incentive plan.