About The RoleGC AI is expanding across workflows, pricing tiers, and customer segments. We are hiring a Director of Product Marketing to lead the function and own narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.
You will build the systems and standards needed to scale product marketing. You will partner with Product, Sales, Customer Success, Revenue Operations, and Marketing to bring every product, feature, and tier to market with clarity and measurable impact.
This role reports to the CMO and combines strategic leadership with hands-on execution.
What You'll DoLead and Scale Product Marketing- Set the product marketing strategy, priorities, operating rhythm, and quality standards
- Define the team structure and hire, mentor, and develop product marketers
- Create clear ownership across positioning, launches, enablement, pricing, and market intelligence
- Align Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures
Shape Product Strategy- Use customer, usage, market, and competitive signals to influence roadmap decisions
- Connect market dynamics and customer needs to internal product priorities
- Give leadership clear recommendations on workflows, segments, and growth opportunities
Own Positioning and Narrative- Define differentiated positioning across product lines, customer segments, and channels
- Connect product messaging to GC AI's broader Legal AI category narrative
- Translate complex legal and AI capabilities into precise messaging for in-house lawyers
- Maintain consistency across the website, sales materials, product surfaces, and customer education
Product Launch Leadership and Management- Coordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria
- Define and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications
- Track post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements
Own Pricing and Packaging- Lead pricing, packaging, and monetization strategy across product tiers
- Use customer research, usage data, willingness-to-pay analysis, and competitive insight to guide recommendations
- Partner with Product, Finance, Sales, and leadership on pricing and packaging decisions
Equip Sales and Customer Success- Deliver talk tracks, decks, competitive briefs, objection guidance, and training
- Partner with Sales leadership on deal strategy and positioning
- Maintain current enablement materials for each product tier, segment, and priority workflow
- Measure whether enablement improves confidence, consistency, and win rates
Lead Customer and Market Intelligence- Run structured customer research and win-loss programs
- Maintain a current view of competitors, category shifts, and buyer expectations
- Turn findings into go-to-market, pricing, roadmap, and deal strategy recommendations
Build Category Leadership- Lead analyst engagement, competitive positioning, and external thought leadership
- Build relationships with relevant analysts and market voices
- Develop a credible point of view on Legal AI and the changing work of in-house legal teams
Develop Revenue-Driving Content- Oversee case studies, return-on-investment stories, comparisons, and proof points across the funnel
- Partner with Brand and Demand Generation on content that supports pipeline, adoption, and expansion
- Ensure customer-facing content is accurate, useful, and grounded in evidence
Measure and Improve- Define product marketing metrics tied to revenue, adoption, expansion, and win rates
- Establish baselines and reporting for launches, messaging, enablement, and competitive performance
- Use results to refine strategy and allocate resources
What You'll Bring- 8+ years of B2B software product marketing experience, ideally selling to lawyers
- Experience leading product marketers or managing a product marketing function
- Record of launching hit products
- Strong background in pricing, packaging, and monetization strategy
- A record of developing clear, differentiated messaging in complex markets
- Experience in marketing technical or AI-driven products
- Strong partnerships with Product, Sales, and Customer Success
- Excellent writing, editing, and executive communication skills
- Ability to create structure and clarity in fast-moving environments
- Strategic judgment paired with hands-on execution
- High-growth startup experience
- Clear ownership, accountability, and follow-through
A Note On PaceWe're building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren't perfectly clear. If you need structure and consensus to do your best work, this isn't the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We're excited to meet you.
How We Work TogetherGC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you're in a location without an office, expect up to 10% travel (and more for customer-facing roles).
Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.
