Bachelor's degree or equivalent practical experience.
15 years in marketing, focusing on premium retail e-commerce and performance marketing.
8 years of experience managing cross-functional digital teams globally.
Experience with multi-million dollar performance marketing budgets and P&Ls.
Proven ability to influence direct revenue in digital commerce functions.
Responsibilities
Define and execute the global DTC marketing strategy for Google Store, targeting $1B in annual revenue.
Direct digital flagship storefront strategy and promotional campaigns across global markets.
Lead web UX experimentation and personalization tools to enhance conversion rates.
Architect consumer-facing merchandising strategies for an expanding retail catalog.
Integrate hardware with premium lifestyle accessories and high-margin digital services.
Benefits
30% bonus target
Equity benefits
Comprehensive health coverage
Generous paid time off
Opportunities for professional development
Full Job Description
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X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
15 years of experience in marketing, with a focus on premium retail e-commerce, Direct-to-Consumer (DTC) digital storefronts, and performance marketing (e.g., leading consumer brands, premium retail/beauty/lifestyle, or consumer electronics).
8 years of people management experience, leading cross-functional digital teams in global markets.
Experience managing multi-million dollar performance marketing budgets, commercial P&Ls, or direct revenue-influencing digital commerce functions ($500M ).
Preferred qualifications:
Experience deploying marketing technology and AI-assisted marketing automation workflows.
Strong executive leadership, communication, and cross-functional people skills.
Proven track record scaling a premier DTC e-commerce business while seamlessly connecting digital journeys with physical retail manifestations and connected O2O customer experiences.
Deep expertise in digital visual merchandising, catalog assortment expansion, and driving attach for high-margin digital services and subscriptions.
Demonstrated mastery of conversion rate optimization web UX experimentation, customer analytics, and site personalization engines.
Deep background in modern incrementality-first paid media attribution, full-funnel demand generation, and advanced CRM/lifecycle retention clienteling.
Responsibilities
Define and execute the global Direct to Consumer (DTC) commercial marketing strategy for Google Store and native Owned & Operated (O&O) digital surfaces, driving customer acquisition, digital traffic, and conversion to influence $1B in annual direct commerce revenue.
Direct digital flagship storefront strategy, digital visual merchandising, and promotional campaign architecture across global markets, elevating Google Store into a premium retail destination.
Lead web UX experimentation, automated merchandising tools, personalization engines, and purchase funnel optimizations to maximize conversion rates, average order value, and customer lifetime value.
Architect consumer-facing merchandising and storytelling strategies for an expanding retail catalog, integrating 1P hardware with curated premium lifestyle accessories and high-margin digital subscriptions/services.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $264000 - $366000 (USD) 30% bonus target equity benefits
Learn more about benefits at Google .
About Google
Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
