The RoleAs our first dedicated marketing hire, you will own the full growth surface - from paid acquisition to organic channels, lifecycle, and product-led growth. You'll bridge high-level strategy and tactical execution, building a world-class acquisition engine that targets high-value professionals and ensures Nace AI becomes the default tool in their workflow.
This is a rare opportunity to build from zero, with direct access to founders, a strong technical team, and the resources to move fast.
What You'll Do: Paid & Performance Marketing:- Own strategy and execution across Search, Paid Social (LinkedIn/Meta), Twitter/X, and newsletter sponsorships
- Manage substantial budgets with a relentless focus on unit economics - optimizing for LTV:CAC and payback periods
- Partner with Engineering to build perfect attribution and a data-forward culture where every experiment is measured
Organic Growth & SEO:- Own SEO strategy and content distribution to drive sustainable organic acquisition
- Build a content engine that positions Nace AI as the go-to resource for finance and audit professionals
- Identify and develop high-intent channels like communities, newsletters, and industry publications
Lifecycle & Retention- Build and optimize email and lifecycle flows to convert, onboard, and retain users
- Develop segmentation and personalization strategies tailored to finance and audit personas
Product-Led Growth:- Experiment with PLG motions including free trials, freemium, and in-product referral loops
- Collaborate with Product to surface growth opportunities within the product experience
Brand & Team- Lead a small team of growth marketers and creative specialists to produce content that doesn't look like ads, but like essential tools for knowledge workers
- Work side-by-side with our founders and product teams in our Palo Alto office to tighten the feedback loop between acquisition and product
Who You Are- The Operator: 6+ years in Performance Marketing, with a proven track record of scaling B2B or "Prosumer" SaaS products from $0 to $10M+ ARR.
- The Leader: You have experience managing high-performing teams or agencies and know how to get the best work out of creative and technical talent.
- The Generalist: You've owned multiple growth levers - paid, organic, lifecycle - and know how to prioritize across them based on stage and data
- Analytical Rigor: You are dangerous with SQL and data visualization tools; you don't wait for reports, you build them.
- AI-Native: You understand the AI landscape and are already using LLMs to optimize copy, analyze sentiment, or automate workflows.
- Palo Alto Based: You value the "war room" energy of a physical office and are committed to being on-site with the team.
