JOB DESCRIPTION:The OpportunityWe are seeking an experienced
Digital Marketing Communications Director to manage a high-performing team and drive global digital marketing content strategy across our digital marketing channels. This role combines hands-on leadership with strong digital marketing expertise to ensure cohesive, compelling, and measurable communications that support business goals. He / she will also disseminate and champion best practices and optimization of digital marketing strategies and tactics as tools evolve, particularly gen-AI-based tools and platforms.
What You'll Work On Team Leadership & Talent Development- Lead, coach, and develop a team of digital marketing communications professionals
- Set clear priorities, provide actionable feedback, and ensure high-quality, on-time delivery of digital marketing content as global baselines
- Foster collaboration, accountability, and continuous skill development across the team
- Partner with resource managers and leadership on capacity planning and hiring needs
Digital Strategy & Planning- Own the global digital marketing communications content strategy and calendar across priority channels (e.g. web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeys
- Translate business objectives into integrated digital marketing plans and campaign roadmaps
- Ensure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicable
- Champion a data-driven mindset, using performance insights to refine strategy and global baselines
- Serve as a trusted advisor to Commercial teams on digital best practices and performance
- Influence Commercial team execution of digital marketing content to ensure alignment to business and customer needs
- Align digital marketing execution with brand, PR, and other global marketing communications teams
Emerging Tools & GenAI Optimization (Add These Bullets)- Leverage emerging digital marketing tools, including genAI-based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global markets
- Partner with analytics, marketing technology, and other applicable teams to evaluate, pilot, and scale AI-enabled solutions that enhance speed to market while maintaining brand quality, governance, and compliance
- Champion a test-and-learn approach to automation, AI-assisted insights, and workflow optimization to continuously improve digital performance and team productivity at scale
Performance, Optimization & Governance- Define success metrics and KPIs for digital marketing efforts
- Establish and maintain best practices, guidelines, and workflows for digital execution
- Utilize a learning mindset for new practices, tools, and platforms within the digital marketing space
Experience You'll BringRequired Qualifications- 10+ years of experience in digital marketing, marketing communications, or related fields
- 3+ years of people management or team leadership experience
- Strong expertise across digital channels (web, email, social, paid media, and campaigns) globally
- Exceptional written communication and messaging skills
- Proven ability to balance strategic thinking with hands-on execution
Preferred Qualifications- Experience leading digital marketing within a matrixed or enterprise organization
- Experience in healthcare and CPG industries
- Experience using analytics and marketing automation platforms
- Experience in digital marketing roles within Commercial function
- Strong familiarity with A/B testing, personalization, and conversion optimization
Leadership & Professional Attributes- Confident, empathetic people leader and mentor
- Strategic storyteller with a digital-first mindset
- Highly organized, adaptable, and comfortable with ambiguity
- Strong stakeholder presence and decision-making ability
- Ability to influence all levels of leadership
Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
Diabetes
We're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology
The base pay for this position is $172,000.00 - $344,000.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:ADC Diabetes Care
LOCATION:United States > Alameda : 2601 Harbor Bay Parkway
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
