The Digital Marketing Manager, Movies sits within the global social and influencer marketing team for Amazon MGM Studios. You will be responsible for developing and executing smart, data-driven, highly creative and inventive digital and social marketing campaigns for their assigned titles, across both Theatrical and Streaming distribution. You will develop these marketing strategies globally, setting a high-bar for innovation, passion and operational excellence. You will be helping to oversee digital and social marketing strategy and campaigns, experiential activations, material launches, AR/VR, social community management, and more.
The Digital Marketing Manager, Movies inspires and proactively contributes to the cross-functional marketing team for a subset of Amazon MGM Studios' film slate across both Theatrical and Streaming. Reporting directly into the Head of Movies Digital Marketing for Amazon MGM Studios, you will act as a collaborative stakeholder across marketing globally, ensuring the highest standards for consistency and quality are maintained to drive moviegoers to theaters on theatrical films and drive viewership and attract new customers to Prime Video on streaming originals. The optimal candidate for this role will have experience in working on digital marketing campaigns as well as building deep partnerships with creative agencies. You are able to fluidly shift from analytical discussions to strategy to operational to creative to logistics. You would serve as one of the key internal points of contact for digital marketing campaigns globally, so strategic judgment, creative acumen, logistical excellence, awareness of industry trends and ability to think big must be robust. Finally, the ideal candidate must thrive operating in a startup environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically - from the development of broad strategic ideas to execution.
Key job responsibilities
Social Vision & Leadership
- Be a part of the team creating digital marketing campaigns for their assigned Theatrical and Streaming Amazon MGM Studios films.
- Guide the creation of world-class, break-through digital and social marketing strategies that support and reinforces Amazon MGM Studios in the film marketplace, in keeping with the business and marketing strategy for the brand.
- Develop inventive, strategic influencer marketing campaigns that inspire our customers while driving awareness and viewership.
- Contribute strong strategic thinking to ideate and develop innovative, effective, and award-winning digital marketing experiences.
- Raise the bar on social marketing globally. Work with the international teams for implementing this vision and strategy across all territories.
- Embrace performance data, and refine future digital marketing strategies based on these insights.
- Contribute to campaign reviews and presentations, while successfully presenting social marketing concepts and narratives for senior management.
- Have a strong point of view and vision along with a clear, concise ability to provide strategic and creative direction to internal and external partners.
- Think big. Drive new ideas that lead to innovative social marketing programs and events to support launches.
- Proactively contribute to create policies, procedures, best practices and formalize mechanisms that impact the broader department.
Business Acumen
- Facilitate the digital campaign management, producing work cost effectively and on schedule.
- Communicate with key stakeholders internally, including but not limited to PR, Media, Brand, Department Heads, Strategy Heads, Creative, International Leadership, Cross-Functional Marketing Teams, Studios Leadership and the Prime Video group as well as externally, including filmmakers and partner agencies. In a spirit of collaboration, build strong relationships and earning trust.
- Review budgets, campaign calendars and resource allocations for digital marketing major campaign beats and assignments.
- Proactively work to solve problems and communicate with senior management.
BASIC QUALIFICATIONS
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in the entertainment industry
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience in digital marketing, preferably for film
PREFERRED QUALIFICATIONS
- Experience in digital marketing and content production timelines and process
- 4+ years of professional non-internship marketing experience
- Experience in multi-territory campaign management
- Experience working with external partners including showrunners and talent
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually
