Sonos is an American consumer electronics company founded in 2002 by John MacFarlane, Craig Shelburne, Tom Cullen and Trung Mai, based in Santa Barbara, California. It is widely known for its smart speakers developed and manufactured by itself. After foundation, MacFarlane introduced a prototype at the 2004 Consumer Electronics Show, which was released in a bundle called that Digital Music System later in 2005. The company expanded upon the prototype and product design itself, adding mesh networking with AES encryption to allow the speakers to play music in any room with setup. Between 2011 and 2014, the company also released numerous speakers, added more services and worked with Bruce Mau Design to incorporate a rebrand of the company, which was effective 2015. The company has partnered and added companies to their catalog of services, including Spotify, MOG, QQ Music, Amazon Music and others. Beside its consumer products, the company has opened its own official Sonos Store in SoHo in July 2016, as well as its own local studio and art museum, the Sonos Studio, in May 2011.