John Hancock is seeking a
Digital Marketing Automation, Specialist to execute and optimize product and brand marketing through scalable, data-driven automation. This role supports the translation of marketing strategy into high-quality campaigns, personalized journeys, and automated digital experiences, with a focus on supporting high-priority business initiatives, including our long-term care line of business and broader customer engagement strategy.
Partnering closely with Product Marketing, Brand, Analytics, AI, and Technology teams, this role will deliver reliable execution, measurable outcomes, and personalized activation across enterprise platforms. The role requires strong technical acumen, disciplined operational thinking, and a strategic, creative eye for email design and customer experience, with hands-on expertise in platforms such as Marketo.
Position ResponsibilitiesCampaign Execution, Journeys & Personalization- Execute the build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels, translating marketing requirements into workflows, segmentation, triggers, and dynamic content
- Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo, partnering with data and technology teams to leverage Adobe CDP, data lake inputs, and upstream systems; execute rule-based and dynamic personalization and support testing and optimization
Marketing Automation Platforms & Integrations- Support day-to-day operations and administration of enterprise marketing automation platforms following defined standards and guidance, including configuration, QA, troubleshooting, and best-practice application across tools such as Marketo and related marketing enablement platforms
- Partner with Technology and MarTech teams to support integrations between marketing platforms, CRM (Salesforce), and related data feeds to ensure reliable data flow, audience readiness, and campaign execution
Measurement, Reporting & Optimization- Deliver and maintain campaign-level reporting across delivery, engagement, and outcome metrics, with a focus on email and customer journey performance
- Partner with Analytics to validate measurement logic, identify performance trends, and recommend data-driven optimization opportunities
Operational Excellence & Collaboration- Ensure campaigns adhere to established standards for naming, documentation, QA, privacy, compliance, and measurement while collaborating cross-functionally to contribute to reusable assets and continuous capability improvement
- Stay current on industry trends and best-in-class campaign and email experiences, sharing insights and recommendations, while demonstrating strong project and time management skills across multiple priorities
Required Qualifications- 3-5 years of experience in marketing automation, marketing operations, or digital marketing, with hands-on, end-to-end campaign build and execution experience
- Hands-on experience with the Adobe Marketo marketing automation platform, including behavior-based workflows, segmentation, and triggered automation
- Experience supporting Salesforce integrations or CRM-connected marketing programs, with familiarity in database hygiene and data governance best practices
- Strong analytical skills with experience in campaign reporting, metrics, and performance analysis, including A/B testing and continuous optimization
- Comfort working in regulated or complex environments, with strong attention to detail, process, and compliance
- Ability to translate marketing needs into technical execution and clearly communicate across marketing, analytics, and technology teams
- Comfort operating with ambiguity, proactively driving progress while balancing multiple stakeholder needs
Preferred Qualifications:- Experience with additional Adobe products, including Adobe Experience Platform (AEP/CDP), Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Analytics
- Exposure to personalization, lifecycle marketing, and customer journey orchestration
- Familiarity with insurance or financial services marketing, particularly product-driven or regulated campaigns, including experience supporting health or long-term care-related customer communications
- Experience leveraging AI-enabled capabilities to support personalization, optimization, or operational efficiencies
- Working knowledge of APIs, HTML, CSS, and/or Velocity scripting is a plus
- Adobe or Marketo certifications, or demonstrated interest in pursuing certification
When you join our team:- We'll empower you to learn and grow the career you want
- We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words
- As part of our global team, we'll support you in shaping the future you want to see
#LI-Hybrid
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The role being advertised is an existing vacancy.
Referenced Salary LocationBoston, Massachusetts
Working ArrangementHybrid
Salary range is expected to be between$73,350.00 USD - $122,250.00 USD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [redacted] for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
