Purpose of the role The US Demand Generation Lead is a key driver of revenue growth in the US, Euromonitor's biggest and most important market, and the region where we expect the most growth. This is a hands-on, target-holding role, accountable for the leads and opportunities generated, the pipeline created, and the revenue closed.
Key accountabilities - Act as a key driver of revenue growth in the US market, accountable for the leads and opportunities generated, the pipeline created, and the revenue closed.
- Run an always-on US demand generation programme, covering campaigns, lead nurture and regional initiatives.
- Take global campaigns and initiatives and tailor them for the US market to drive engagement and ROI.
- Identify opportunities specific to the US market and develop initiatives to go after them, such as local events, partnerships and competitive responses.
- Partner closely with local sales teams on hand-off criteria, pipeline reviews, forecasting and lead scoring and qualification.
- Work with centralized marketing automation, CRM and paid media teams to brief and guide regional execution, rather than running these platforms directly.
What success looks like - US pipeline and closed-won revenue targets consistently met or exceeded, in partnership with the local sales team.
- Global campaigns land with strong engagement and ROI once tailored for the US market.
- US-specific initiatives make a measurable contribution to pipeline, beyond centrally run programmes alone.
RequirementsWhat we're looking for - 5+ years' experience in demand generation or performance marketing, ideally including experience holding a personal revenue or pipeline target.
- All experience must be in B2B marketing. A B2C-only background won't fit this role.
- Has personally held and delivered against a revenue target before, not just a lead or activity target.
- Comfortable partnering closely with local sales teams on hand-off, forecasting and pipeline reviews.
- Track record of tailoring national or global campaigns for a specific market, with a clear focus on ROI.
- Confident briefing and directing centralized marketing automation, CRM and paid media specialists, even without running those platforms hands-on day to day.
- Some experience working with AI, whether in a professional role or through personal projects, is something we look for in every hire joining Euromonitor Marketing right now.
BenefitsWhy work for Euromonitor?Our values- We act with integrity
- We are curious about the world
- We are stronger together
- We seek to empower
- We find strength in diversity
International: not only do we have a very multinational workforce in each office but we are all dealing with our 16 offices worldwide on a daily basis. With 16 offices globally there are regular opportunities for international transfer.
Hardworking but sociable: our staff know how to work hard but also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of sports and other groups to be involved with.
Committed to making a difference: We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.
Excellent benefits: we offer highly competitive salaries, healthcare insurance, food vouchers, saving fund, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day.
Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.
At Euromonitor International, we are committed to transparency and pay equity. Pursuant to Illinois law, we provide salary range and benefit info on all job postings based in our Chicago office. The base salary range for this role is $145,000 to $160,000 based on experience and qualifications. Alongside Salary, we offer a competitive benefits package, including health insurance options, 401k, paid time off, hybrid work set up, core hours and other perks to support a positive work environment.
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