What you'll doThe Campaign Operations Manager is responsible for defining, documenting, and optimizing key workflows needed to launch integrated campaigns at scale. This role requires a blend of expertise across customer data platforms (CDP), marketing automation platforms and campaign analysis. This individual will work with Global Demand Programs teams, Field Marketers, Web Marketing, and other cross-functional stakeholders to drive demand generation and improve campaign productivity. The ideal candidate is an expert in problem solving but also has a business-oriented vision and is able to understand how operational roles solve everyday business needs.
This position is an individual contributor role reporting to the Sr Manager, Marketing Operations.
Responsibility- Partner with marketers and translate business strategy into scalable and dynamic campaign builds. Develop automated orchestration workflows that trigger personalized messaging across the digital ecosystem
- Create and maintain templates that improve campaign efficiency and accuracy, including emails, landing pages, forms, segments, and reports. Drive technical enhancements recommendations with MarTech to improve the efficiency and accuracy of our campaign builds
- Document, challenge, and refine MAP and IPC processes, programs and procedures
- Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP, IPC and related applications. Ability to troubleshoot data and campaign related issues with a focus on efficiency and reliability
- Enforce a best in class marketing database through the normalization and upload of contact data into the MAP and CDP
- Educate business partners on how to achieve marketing objectives leveraging MarTech stack while upholding internal standards, industry best practices, and Docusign's commitment to global trust
Job DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bringBasic- BA/BS degree or equivalent work experience
- Experience with HTML, CSS, responsive email and web design
- Experience with marketing techniques and campaign lifecycle
- 5+ years of relevant marketing experience
Preferred- 2+ years of campaign execution experience using Iterable (or similar marketing automation platform)
- Experience with CRM systems and other sales tools
- Experience with Event technology such as Swoogo, Brightcove, and Zoom
- Experience with building audiences through a Customer Data Platform (CDP)
- Experience with dashboard reporting through technology such as Qlik, Tableau, Mixpanel
- Strong verbal and written communication skills with the ability to translate business requirements into technical specifications
- Demonstrated project management expertise, including the ability to accurately specify project timeframes, dependencies and risk factors working with partners in multiple timezones
- Advanced Microsoft Excel skills with a passion for metrics driven marketing
Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
Illinois: $101,400.00 - $139,425.00 base salary
This role is also eligible for the following:
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Global benefits provide options for the following:
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
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