JOB DESCRIPTION:Brand Manager - Pediatric Marketing DesignOur nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® - to help them get the nutrients they need to live their healthiest lives.
The OpportunityThe
Brand Manager - Pediatric Marketing Design position is based in Columbus, OH within Abbott's Nutrition Division.
This role supports the translation of brand strategy into measurable commercial results across retail channels through strong analytical and business partnership capabilities. The ideal candidate combines experience in business analytics, forecasting, revenue management, and retail execution with marketing acumen to identify growth opportunities, optimize investments, and contribute to profitable market share growth.
The
Brand Manager - Pediatric Marketing Design will support commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio. This individual will leverage consumer, shopper, syndicated, financial, and retail performance data to identify opportunities, inform decision-making, and support profitable growth. This role requires a strong analytical mindset, the ability to connect insights to business actions, and effective collaboration with cross-functional partners to deliver against portfolio objectives.
What You'll Work On- Own the successful commercialization and scaled market launch of new innovations, leading cross-functional planning, demand forecasting, and P&L management.
- Support new product launches through development of go-to-market plans, activation strategies, and retail support programs.
- Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
- Lead integrated agency team (IAT) planning and execution, ensuring alignment across creative, media, digital, shopper, PR, and experiential partners.
- Manage the medical, legal, and regulatory review process including new claims and promotional materials management, creation and approvals.
- Support planning and execution of consumer-facing events and experiential activations.
- Develop seasonal, limited-time offering (LTO) strategies that drive consumer engagement and category growth, including consumer insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.
- Manage external & in-house agencies on creative, production, and deployment of communication materials ensuring quality delivery and timely execution with cross-functional teams.
Required Qualifications- BS / BA in Marketing, Business, Communications, or related field
- 5+ years of brand management, consumer marketing, digital marketing or commercialization experience within CPG, healthcare, food, beverage, or related industries
- Demonstrated experience leading cross-functional teams and managing complex projects with multiple stakeholders
- Experience developing and executing integrated marketing campaigns across digital and traditional channels
Preferred- MBA or advanced degree
- Strong analytical capabilities with experience utilizing consumer, market, retail, and business performance data to drive decision making
- Experience leading product launch or commercialization initiatives
- Familiarity with medical, legal, and regulatory review process
- Experience with consumer segmentation, audience targeting, and omnichannel marketing strategies
MISC:- This is an on-site role - not a remote role.
- Sponsorship: we will not provide sponsorship of any kind for this role (including OPT).
Apply NowLearn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com
The base pay for this position is
$99,300.00 - $198,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ANPD Nutrition Products
LOCATION:United States > Columbus : RP03
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Yes, 5 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
