About the Role:
We have a current opening for a BM, Mother's and are actively reviewing applications.
Main Responsibilities:
Business and Brand Analysis, Monitoring and Reporting
-In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category
-Analyzes business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant
-Maintains understanding of the competitive environment to assess impact on business
-Prepares and creates engaging, meaningful and persuasive presentations
-Owns and actively manages brand marketing budget
Product Management
-Lead qualitative and quantitative market research briefing through to interpreting result and making recommendations for innovation and renovation
-Leads innovation development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate process
-Partners with Finance to ensure profitability with innovation
-Work closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation
Brand Equity and Communications Planning and Execution
-Leads agency partners in creative and asset development and execution of consumer and shopper activation
-Ensures coherency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
-Participates in brand planning and overall communication planning with interagency team
-Sets and tracks KPIs, offering recommendations for optimization of plans/assets
Leadership and self-management
-Comfortable with multi-tasking in a fast-paced environment
-Inter-departmental engagement with Shopper marketing, Trade marketing, eComm, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of new initiatives
-Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs
-Comfortable with presenting in front of senior management
About You:
-Bachelors Degree in Business; Masters degree in Business is a plus
-4+ years experience in consumer-packaged goods brand marketing (with an MBA), 7+ years of experience in consumer-packaged goods (without an MBA)
-Experience working with syndicated databases; i.e. IRI, ACNielsen
-Ability to manage and prioritize multiple projects within scheduled timelines
-Possesses solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals
-Digital/Social and Shopper Marketing: Creative and Media expertise
-Well-versed in Budget Management
-Well-versed in Forecasting
-Understanding of nuances of food, drug, mass, club and e-commerce classes of trade
-P&L management
Mind-set and Skills:
-Passion, energy and drive to work with and own world-class brands
-Motivation to advance in a merit-based, multinational organization
-Must be self-motivated and exhibit an entrepreneurial spirit
-Structured and organized in managing projects and timelines
-Excellent analytical skills upon which to base decision-making
-Business acumen, with a knack for turning data into insights and recommendations
-Strong communication skills (verbal and written)
-Team player able to effectively interact and work with various functional departments
-Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
What We Offer:
Careers with caring built in - discover our benefits here.
The base compensation range for this position is $100,000.00 - $133,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
