The Associate Brand Manager is a key member of the Brand Management team responsible for supporting the development and execution of growth strategies across a portfolio of branded products. This role combines strategic planning, business analytics, innovation management, and marketing execution to drive brand health, category growth, and commercial success. The Associate Brand Manager will partner closely with Sales, Insights & Analytics, R&D, Operations, Finance, Customer Marketing, and external agency partners to identify growth opportunities, execute business initiatives, and deliver financial objectives. Success in this role requires strong analytical capabilities, project leadership skills, consumer-centric thinking, and the ability to influence cross-functional teams in a dynamic environment.
Employee Type:Full time
Location:IL Oak Brook
Job Type:Marketing
Job Posting Title:Associate Brand Manager
Job Description:Schedule: Hybrid office schedule; T-W-TH in office
Work Location: 2015 Spring Road Suite 400, Oak Brook, IL 60523
Benefits: Medical, Dental, Vision, 401(k) with match, STD/LTD/AD&D/Life, HSA, FSA, EAP, Hospital indemnity, Accident Insurance, Identity and Fraud Protection Plan, Legal, and Critical Illness.
Salary, based on experience and other qualifications: $73k - $109k annually with additional bonus potential
- Supports the development of annual operating plans and multi-year strategic growth plans for assigned brands and product categories.
- Supports forecasting, annual planning, and performance tracking against business objectives.
- Analyzes category, brand, consumer, customer, and competitive performance using Circana, syndicated data, panel data, internal sales data, and other business intelligence tools.
- Identifies key drivers of sales performance, including distribution, pricing, promotion, velocity, and consumer behavior.
- Leads cross-functional project management of innovation, renovation, productivity, and cost-savings initiatives from concept through commercialization.
- Tracks post-launch performance and recommend actions to optimize business results.
- Supports the development and execution of integrated marketing programs across consumer, shopper, retail, digital, and eCommerce channels.
- Partners with internal and external agencies to develop creative assets, promotional programs, and marketing campaigns.
- Supports customer meetings, business reviews, and strategic presentations.
The duties and responsibilities described are not a comprehensive list of all tasks. Additional tasks and duties may be assigned from time to time as necessitated by business needs.
Qualifications & Experience: - Bachelor's degree in marketing, Business, or related degree required
- Minimum of 2 years of business related experience within the Consumer Packaged Goods (CPG) industry required
- Experience leading and working with external agencies such as creative, media, digital, packaging, or shopper marketing agencies
- Experience supporting product innovation or commercialization projects
- Strong analytical skills with ability to conduct data pulls and interpret data (i.e. Circana, NieslenIQ, Numerator)
- Understanding of pricing, promotion, assortment, and category management principles within CPG
- Demonstrated success in leading cross functional teams and collaborating with others
- Self-starter with the ability to work independently
- Ability to thrive in an entrepreneurial fast-paced work environment with a high level of ambiguity and change
- Ability to prioritize work and effectively manage multiple priorities with a sense of urgency
- Strong communication skills at all levels of the organization and with customers
Travel Requirements:- Occasional travel to business meetings and/or company locations may be required
Physical Demands and Work Environment:- Repetitive use of hands/fingers and ability to operate standard office equipment
- Sedentary position with occasional light to moderate lifting when working in an office environment
- Ability to sit for extended periods of time while working at desk, with occasional standing or walking
- Requires close visual acuity to work on a computer and/or viewing data
- Work performed in an office environment where temperatures variations and noise levels are minimal
